Build what sells.
Sell what you built.
For product & customer teams, Ignition's AI agent analyzes customer & competitive intel to surface insights, generate roadmaps, launch campaigns, and marketing collateral, then enable Sales with upsell opportunities.
AI Competitive Intelligence
Instantly create competitive battlecards powered by AI, and push them to your CRM to enable Sales.
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AI Voice of Customer Analysis
Integrate customer feedback from calls and support tickets, to instantly analyze and extract insights.
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AI Roadmapping
Connect CRM and customer conversation tools to instantly generate roadmaps, prioritized by revenue impact.
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AI Release Comms
Instantly notify sales reps with targeted notifications identifying accounts to upsell, when features ship.
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AI Launch Planning
Use Copilot AI to generate an end-to-end launch plan for new products or campaigns.
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AI Content Creation/Enablement
Instantly generate on-brand marketing assets, tailored based on your customers’ actual language.
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“Ignition pays for itself in anxiety meds alone!”
Sandi, Dir. PMM @ Lumos
Products fail
for two reasons.
Product teams built something that customers didn’t want
Sales & Marketing weren’t effectively prepared to sell it
(It costs millions, and it's always "someone else's fault")
80+%
of features are never adopted
Pendo
40+%
of new products fail to meet targets
McKinsey
10+%
of revenue is lost to poor GTM alignment
IDC
The root cause is misalignment. On customer, market, and product context.
Real insights are hard to collect, hard to access, and hard to make actionable. They live "somewhere", but endless manual handoffs mean nobody uses them.
Existing solutions never work.
Hiring Great PMMs is Hard
Experienced PMMs improve growth 24% (Sirius Decisions), but are difficult/expensive to hire and operationalize.
"Work Harder" Doesn't Work
PMMs and PMs spend >25% of their time in meetings. There isn't time in the day, without burnout.
Project Management Tools are Band-Aids
Horizontal tools only provide visibility into status, and get poor adoption because "the real work" happens elsewhere.
Ignition: The AI Agent
for Full-Cycle Product Success
Don't take our word for it
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Christine
Dir. Product Marketing @ MRI Software
"Ignition is building a gold standard in go-to-market"
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle