THE PRODUCT LIFECYCLE PLATFORM

Build products that win. Tie insights to roadmaps and prove impact.

Ignition is the first product lifecycle platform for Product teams. From market research, to roadmapping, to launch measurement — it has everything you need to seamlessly plan, build, and distribute your product.

2023 Top PM Tools

5.0 Stars

2023 Tool of choice

Happiest Users Award

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

Build with product and distribution under one roof. Because without great GTM, even great products fail.

Maximize adoption by marrying product development and go-to-market.
Unlike legacy PM tools, Ignition is built with both Product and Product Marketing in mind — one place to collaboratively plan both the build and the launch cycle.
Easy handoffs, better alignment, and more impactful launches.

IDEA MANAGEMENT & INSIGHTS

Understand customer feedback, at scale

Use AI to analyze and extract customer feedback from calls, CRM data, and support tickets, then translate it into actionable product & marketing ideas. Connect any data source (Gong, Intercom, Salesforce, etc) or upload a CSV to get started.

ROADMAPPING

Align roadmap prioritization
and revenue opportunity

Quantify your product’s impact on revenue by auto-mapping CRM deal data to roadmap items, allowing you to prioritize with a clear view of potential business impact, user needs, and internal value.

GO-TO-MARKET PLANNING

Build great GTM plans in minutes, to ensure product distribution.

Take your roadmap items and generate personalized go-to-market plans in seconds with embedded recommendations, then usher it through execution with end-to-end planning tools.

RELEASE NOTES

Enable your sales team automatically

Instantly notify sales reps with targeted notifications identifying accounts to upsell, when features ship.

CONTENT GENERATION

Create marketing campaigns in seconds.

The only AI-copywriting tools powered by your own customer data, messaging, brand, and personas. Decide what marketing assets you need to create for the launch and let Ignition do the heavy lifting.

AI PRODUCT LIFECYCLE PLATFORM

One platform to manage the entire product lifecycle, from build to launch.

Competitive intel

Competitive intelligence to accelerate sales pipeline and inform product development.

Customer research

Analyze and extract customer feedback then translate it into product & marketing ideas.

Product management

Manage your research, ideas, roadmaps, and reporting for products and portfolios.

Launch

Unify your launch process, enable stakeholders, and create go-to-market plans.

"Ignition is building a gold standard in go-to-market"
Rich
CEO @ PMA
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
Darren
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Christine
Dir. Product Marketing @ MRI Software