Create and align stakeholders aroundmore impactful GTM plans
Ignition is the first dedicated GTM platform for Product Marketers and PM's. From customer research, to launch comms & measurement — it has everything you need to get your product to market.
- No credit card required
- Cancel anytime
- Free for your first launch
Rich King, CEO @ Product Marketing Alliance
Create better plans and alignment, with the All-In-One GTM Platform
Ignition is the first way to manage launches end-to-end. Roadmapping, planning, tasks, asset management, and collaboration — all in one place, all with best-practice based workflows baked in.
- Strategic PlanningBuild better plans with personalized OKR recommendations, automated pricing research, and target audience and positioning builders.
- KickoffEasily track and import Product team plans, assign planning tasks to stakeholders, and track milestones.
- ExecutionEnsure flawless execution by tracking budgets, approvals, and routing marketing assets to the right teams.
- Post-LaunchQuickly and easily measure and report on your wildly successful launch.
Never chase dev teams for info again
Ignition automatically surfaces upcoming releases from Jira, predicts whether they’re on track to launch, and gives you a central view across Product and GTM timelines.
Stop juggling a dozen tools and questions
Centralize plans, tasks, assets, and collaboration; giving cross-functional teams a single source of truth for critical launch information, so you never get asked “where’s that launch plan?” again.
Instantly deploy a repeatable process
Stop reinventing the wheel. Ignition instantly builds personalized, best-practice based plans based off top CMOs’ playbooks, and generates custom stakeholder updates when it’s time to share.
Launches are a team sport, and we propel your whole team.
- Product MarketersPut an end to pre-launch cat-herding and speed up planning cycles.
- Product ManagersGive your revenue rocket fuel, with bigger, better launches.
- ExecutivesGet clear line-of-sight into launch plans, status, and performance.
- Sales & SupportStay up to date on new product launch plans and roadmaps.
We’re experienced launch leaders
We’ve launched over 200 products, and built GTM processes at some of the best companies on earth. We’ve built Ignition in partnership with galaxy-class GTM experts like Product Marketing Alliance, Hiten Shah, and Ben Ling. You’re in good hands.