Why use Ignition & Productboard?

Now you can be confident that what you're building will have direct impact on revenue. Ignition will do the heavy lifting by analyzing CRM data and customer conversations with AI. We'll automatically identify and categorize the feature gaps blocking deals then share them to Productboard. Your sales team will love you.

Automatically identify
deal-blocking feature gaps.

Instantly analyze CRM data and customer conversations with AI, automatically identifying and categorizing the feature gaps blocking deals and adding them to your idea backlog in Productboard.

Easily align roadmap prioritization and revenue opportunity.

Quantify product’s impact on revenue by auto-mapping CRM deal data to roadmap items, allowing you to prioritize with a clear view of potential business impact, user needs, and internal value.

Empower sales teams to close deals without lifting a finger.

Automatically notify Sales deal owners when features ship. Targeted alerts help reps act quickly to unblock stalled deals, capture upsell opportunities, and close pipeline.