The product lifecycle platform

Definitively prove product ROI with the first roadmap impact reports.

Ignition is the first platform for Product teams that helps you directly prove your roadmap’s impact on the bottom line. Build your roadmap, then instantly measure incrementality across key business metrics.

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Tool of Choice 2023


Best Roadmapping Tools


5 Star Rating


Happiest Users Award

GTM Partners

Emerging Vendor Award 2023

Stop doing measurement gymnastics.
Tie impact across every business KPI to your launches.

Ignition is the first roadmapping platform that gives you real insight into what your launches are really doing. Ignition aggregates data from your CRM, billing, product analytics, and more. Then, it surfaces the direct impact each launch had across critical metrics like sales efficiency, revenue, and engagement. Automatically.

Idea management & insights

Automatically collect and organize insights by persona.

Build insights like the pros, use automated tools to pull competitive and customer insights, then aggregate learnings in one source of truth. All taggable to personas, roadmap items, and more.


Easily align stakeholders with beautiful roadmaps.

Take your insights and turn them into beautiful, easy-to-communicate product roadmaps, with prioritization grounded in user insight,. Then, sync your roadmaps to upcoming launch plans.

Go-to-market planning

Build great GTM plans in minutes, to ensure product distribution.

Take your roadmap items and generate personalized go-to-market plans in seconds with embedded recommendations, then usher it through execution with end-to-end planning tools.

Public changelogs

Announce to customers and collect realtime feedback.

Create branded changelogs to easily publish updates to customers, or use internal changelogs to securely share with your team. Let users give feedback too, via feature ideas and voting.

Launch measurement & retros

Measure launch impact and conduct internal retrospectives.

Prove your impact on the bottom line — use incrementality reports to surface key metrics that moved during your launch window, and internal retrospective tools to benchmark how it went.

Big launches, small launchesand everything in between.

From small teams shipping features to enterprises launching the next big thing, Ignition streamlines launches of all shapes and sizes.

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