Understand customer feedback, at scale

Use AI to analyze and extract customer feedback from calls, CRM data, and support tickets, then translate it into actionable product & marketing ideas.

2023 Top PM Tools

5.0 Stars

2023 Tool of choice

Happiest Users Award

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

You're sitting on a mountain of valuable feedback, but can't get answers easily.

Watching individual calls doesn't tell the whole story.

There's simply too much data to segment and analyze deeply.

Existing insights tools don't let you analyze in aggregate.

Try it free

One AI-powered hub to parse customer feedback across sources

Connect to Gong, Intercom, and Zendesk

Native integrations with conversational intelligence tools and support ticketing systems help you aggregate all your qualitative feedback across customer touchpoints.

"Ignition pays for itself in anxiety meds alone!"

Dir. PMM @ Lumos

Automatically extract key learnings

Summarize large volumes of customer feedback into consistent themes and product insights that power your roadmap and marketing campaigns.

"Our whole process has become much faster, more organized, and more repeatable."

PMM @ Mercatus

See product ideas based on revenue opportunity

Ignition connects your key customer learnings to CRM data, so you can see which learnings are actually going to drive revenue. You’ll get a full product-idea board that includes all your potentially impacted deals.

"Ignition has been like a divine intervention."

Dir. Product @ StoneEagle


One platform to manage the entire product lifecycle, from build to launch.

Competitive intel

Competitive intelligence to accelerate sales pipeline and inform product development.

Customer research

Analyze and extract customer feedback then translate it into product & marketing ideas.

Product Management

Manage your research, ideas, roadmaps, and reporting for products and portfolios.


Unify your launch process, enable stakeholders, and create go-to-market plans.

"Ignition is building a gold standard in go-to-market"
"Our whole sales team loves the insights they're getting from Ignition"
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Dir. Product Marketing @ MRI Software