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featured article
5 Signs Your Product, Marketing, and Sales Teams Aren’t Aligned (and How to Fix It)
Popular
40 Go-to-Market and Product Marketing Stats for 2024
8 minutes
Introducing Revenue-Based Roadmapping
September 5, 2023
3 min
How to measure and prove the ROI of your GTM process (and Product Marketing)
October 2, 2023
5 min
The AI for Go-to-Market Playbook
Artificial Intelligence is going to change the way companies go to market. The AI for Go-to-Market playbook offers advice and insights from folks in the industry who are creating and using AI tools firsthand.
Derek Osgood
December 4, 2023
2 minutes
Marketing Strategy: Best Practices for Competitive Monitoring
Find out what competitive monitoring is, why it matters, and how to do it with the help of specialized tools like Ignition.
Chris Berkley
November 10, 2023
What Is Product Planning? A Complete Guide for Product Pros
Product planning encompasses a systematic approach to developing successful products. It’s an ongoing (and vital) process for PMs to engage with.
Chris Berkley
November 10, 2023
5 min
A Tactical Guide to Release Management
The release management lifecycle, in the context of product management, encompasses planning, scheduling, controlling, testing, and more.
Chris Berkley
November 7, 2023
5 minutes
The GTM Partners Emerging Technology Report
The top emerging technologies that will improve your go-to-market.
Chris Berkley
October 31, 2023
3
The Top 100 Free Resources for Product Teams
The top 100 free resources to keep everyone organized, streamlined, and on the same page. We broke it down into the top resources targeted to product managers, product marketers, and those for the whole team.
Derek Osgood
October 23, 2023
9 minutes
Top 8 Go-To-Market Mistakes During Product Launch
From inadequate research to lack of leadership to using the wrong tools, here are some of the most common go-to-market mistakes for product marketing teams.
Chris Berkley
October 18, 2023
8 minutes
40 Go-to-Market and Product Marketing Stats for 2024
Want the latest data on product marketing and the Go-to-Market process? We won’t just give you the numbers, we’ll break it down and tell you how it impacts you.
Chris Berkley
October 6, 2023
8 minutes
Product Manager vs. Product Marketing Manager
Learn the main differences between these roles, plus how firms can bridge the gaps to create synergy between development, marketing, and go-to-market.
Derek Osgood
September 29, 2023
5 minutes
5 Signs Your Product, Marketing, and Sales Teams Aren’t Aligned (and How to Fix It)
MIsalignment isn't always obvious, but it is painful. Learn how to identify if your teams are misaligned and steps you can take to fix it.
Derek Osgood
September 17, 2023
5 minutes
Introducing Revenue-Based Roadmapping
Introducing Ignition's newest AI tools for aligning roadmaps to revenue and ensuring everything you build drives revenue.
Karthik Suresh
August 26, 2023
3 min
How to measure and prove the ROI of your GTM process (and Product Marketing)
How do you connect your GTM processes and Product Marketing effort to business impact? In this post, we explore how to prove the ROI of your launches, and your role.
Derek Osgood
August 26, 2023
5 min
The Ultimate Guide to Go-to-Market
In this post, we discuss go-to-market strategy and the significance of a solid plan, including "micro GTMs” for new product launches.
Derek Osgood
June 14, 2023
15 min
The Product Marketing Alliance 2023 State of Go-to-Market Report
This year's report is chock-full of insights from hundreds of top PMMs into what makes a great GTM engine go.
Derek Osgood
May 31, 2023
5 min
How to introduce a new GTM process internally
Learn how to introduce a new GTM process internally with this comprehensive guide. Discover effective strategies for gaining buy-in, communicating benefits, and measuring success. Roll out a successful GTM process in your organization today.
Derek Osgood
May 2, 2023
How AI will change product management and product marketing
It’s difficult to look at any tech or tech-adjacent company’s product offerings and not find “AI” (artificial intelligence, for all of you time-travelers out there) somewhere in the mix. It’s in the chatbots, it’s in the design, it’s coming from inside the startup pitch. If you’ve thought of AI integrations into products and workflows as a fad or somehow superfluous, it’s time to take a deeper look at how it can help power the work you do as a product professional.
Derek Osgood
May 2, 2023
Why you need a dedicated Go-to-Market Ops platform (and project management tools don’t cut it)
Far more complex than a typical project, feature and product launches require a purpose-built Go-to-Market Ops platform. Learn why stitching together docs, project management tools, and research tools just doesn't cut it in 2023.
Derek Osgood
April 15, 2023
3 minutes
Ignition 2022 In Review (and 2023 Preview)
Ignition evolved a *lot* in 2022. Here’s everything you may have missed.
February 1, 2023
2 min
How a Product Marketing Pro Used Ignition to Score a Director Role and 50% Pay Increase
Launches are just the beginning of Ignition’s capabilities. It’s also a streamlined way to showcase sophisticated go-to-market strategies (and even get a new job out of it).
January 11, 2023
2 minutes
Buy-In and Budget: How to Greenlight Ignition at your Company
You’ve found your favorite go-to-market tool. Now you just need to get your stakeholders on board. Here’s a guide to walk you through all those buy-in and budget conversations.
November 27, 2022
5 minutes
How Nailing Your Go-To-Market Can Help You Steal Market Share During a Recession
It might be the perfect time for you to launch that new product, feature, or campaign. But first, you've got to perfect your go-to-market strategy, even if you have fewer resources.
November 11, 2022
7 minutes
Talking GTM on the Product Marketing Life podcast
Our co-founder and CEO, Derek Osgood, talks about best practices in standing up Product Marketing teams and Go-To-Market
November 9, 2022
1 minute
Why product launches are such painful processes for Product Marketers
Launches are a chaotic nightmare of too many stakeholders, disconnected systems, and chaotic date reshuffling. We explore just why they’re so painful.
Karthik Suresh
November 9, 2022
5 minutes
Yes, you need a launch process—here’s why (and when).
No, you’re not “too early” or “too small” to implement launch processes.
Karthik Suresh
November 2, 2022
9 Minutes
Go-to-Market is Product Management - This is Product Management podcast
Our co-founder and CTO, Karthik Suresh, talks with Roddy Knowles for the This is Product Management podcast about Go-to-Market strategy.
November 2, 2022
A Go-To-Market Planning Platform Makes Every Product Launch Better. Here’s How
Go-to-market planning platforms make Product Marketing and Product Manager jobs 10x better.
Karthik Suresh
November 2, 2022
9 Minutes
3 Essential Go-to-Market Software Features to Supercharge Your Launches
With project management software, you spend more time managing the tool than actually building your go-to-market plan, whereas go-to-market software is built to help you do the actual work – not just track it.
November 2, 2022
8 Minutes
Talking tech companies' branding woes on Brands, Beats, and Bytes
November 2, 2022
1 Minute
Talking launches for PMs on the Mind The Product podcast
Derek osgood joined Mind The Product podcast to share his thoughts on PM Launching products.
Derek Osgood
November 2, 2022
1 Minute
The Key Elements to a Successful Product Launch – The Tech Talks Daily podcast
Our CEO joined the Tech Talks Daily podcast to talk about product launches.
Derek Osgood
November 2, 2022
8 minutes
What Is Go-to-Market Strategy? A Comprehensive Guide
With so many Go-to-Market strategy templates out there, what's *really* important to consider when building your launch plan?
Chris Berkley
November 2, 2022
6 minutes
Why You Need a Go-to-Market Leader
Go-to-Market leaders improve product adoption, stakeholder alignment, and sales effectiveness
November 2, 2022
7 minutes
Your Guide to Tackling Product Adoption
A quick guide on how to maximize the number of users who adopt your product.
November 2, 2022
7 Minutes
The Product Marketing Alliance 2022 State of Go-to-Market Report
This year's report is chock-full of insights from hundreds of top PMMs into what makes a great GTM engine go.
November 2, 2022
1 Minute
What does a Product Marketing Manager do? A year in the life of a PMM
Product Marketing is a tough job to wrap your head around. Here's what your first year will look like.
November 2, 2022
10 Minutes
Innovation and Product Launches – The Innovation+ Talks Podcast
Listen to our founder talk innovation strategy on The Innovation+ Talks podcast.
November 2, 2022
1 Minute
Your GTM Strategy Needs a Makeover – The People of Digital Marketing Podcast
Listen to our founder talk GTM strategy with The People of Digital Marketing podcast
November 2, 2022
1 Minute
Plan Your Way To Scale – Scale Academy Podcast
Listen to our founder talk GTM strategy with the Scale Academy podcast
November 2, 2022
1 Minute
When’s The Right Time to Launch Your Product – The Product Launch Podcast
Listen to our founder talk launches with The Product Launch podcast
November 2, 2022
1 minute
What Is a Product Marketing Manager's Role In GTM Strategy
Product Marketing is the quarterback of your product launch plan, and the engine that makes it go-to-market.
Derek Osgood
November 2, 2022
8 minutes
Building The Future of the Go-to-Market Process
Launches are critical but chaotic. They don’t have to be.
October 31, 2022
5 minutes
Product Launch Checklist: Is It Needed for an Effective Launch Strategy?
Use this expert-led product launch checklist to keep everyone aligned and get your product into the market successfully.
Karthik Suresh
October 31, 2022
10 minutes