Make every launch a revenue driver.
Save money doing it.

Start planning launches completely free, and upgrade for the price of a nice dinner. Cancel anytime. Unlimited viewers and integrations in all plans.

SAVING ON XANAX AT:

“Ignition pays for itself in Xanax alone!”

Sandi, Dir. PMM @ Lumos
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Ephicient logo
Mercatus logo
Toogether logo
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START FOR FREE

Ignition Free Plan

Get complete access to Ignition’s entire platform completely free. Free plans include all Ignition features, with limited usage. Great for solo users.

Get started
Unlimited users
Unlimited internal comms automation
1 Roadmap w/ 25 Roadmap items
Launch docs — Briefs, PRDs, & Personas
1 Battlecard
Unlimited integrations
Launch calendars & timelines
1 Product Idea board
1 Release notes page w/ Ignition branding
1 Launch
PREMIUM PLANS

The Ignition Platform

Buy Ignition’s best-in-class planning tools a-la-carte, or buy the entire platform and save 20%.  All plans include unlimited users and Free Plan features.

Your team size

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Monthly billing
Annual billing (save 20%)
Mission Control BUNDLE

Save 20% by getting all Ignition plans in one, simple bundle.

$
109
Per month
Try for free
Go-to-Market
$
49
Per month

Everything you need for core GTM planning, collaboration, and operations.

Copilot AI recommendations
Launch OKR, asset, and task management
Unlimited, whitelabled release notes

Learn more

Product Management
$
49
Per month

Everything you need for core product roadmapping and idea management.

Unlimited roadmap items
Unlimited product idea boards
Unlimited, whitelabled release notes

Learn more

Research & Insights
$
19
Per month

Everything you need to gather competitive & customer insight.

Unlimited automated competitive intelligence
Customer research studies
Insights management
Insights management

Learn more

Launch Measurement
$
19
Per month

Everything you need to measure performance across multiple launches.

Portfolio management dashboards
Portfolio OKR management
Portfolio impact reports
Retrospectives

Learn more

Enterprise

Bulk discounts, enterprise access control and security.

High volume discounts
Custom workflow builder
SAML + Single Sign-On (SSO)
Audit logs
Custom contract & invoicing

Contact sales

SCALE YOUR GTM PROCESS

Startups and nonprofits,
get 75% off year 1.

Contact sales

Eligible startups and nonprofits get advanced Ignition features at a 75% discount. Reach out if you’re less than 2 years old and have raised under $25M in funding, or are a charitable organization.

Give your revenue rocket fuel
for the price of a nice dinner

Ignition helps you save money on tools, effort, and missed opportunity:

$10,000+

TIME SPENT IN LAUNCH MEETINGS

$15,000+

TIME SPENT ON COORDINATION

$200,000+

HODGEPODGE OF SAAS TOOLS

Priceless

MISSED REVENUE

Frequently asked questions

Can I buy each product separately?

Each product can be purchased separately — so you can create just the right plan for you. Everything is modular, so it’s very easy to use just what you need. Buying the full bundle will save you 20% though!

How does Ignition’s pricing work? What’s an Editor?

Ignition is priced on a simple per-Editor model. Viewing, commenting, and approving is always free — you’re only charged for people actively contributing plan content. This is a big advantage relative to other tools who require paid seats for people consuming GTM plan content.

How painful will it be to make the switch and get onboarded?

You can get up to speed in seconds. Ignition integrates with all your (and other teams’) tools so imports are a breeze.  We’ll also help you import, or customize any plans or templates you like.

How does Ignition’s pricing compare to similar products?

Trick question — there’s no service like Ignition! Ignition is the only product that allows you to manage the Build and Launch process under one roof. That said, each Ignition product is competitive with more narrowly-focused competitors’ pricing. Our Research tool alone will save you $50k+ relative to tools like Klue or Crayon.

RESULTS

Companies switching to Ignition see more launch success, and savings.

120%

Better adoption & revenue impact.

20+ hours

Saved per stakeholder, per launch.

$200K+

Annual SaaS cost savings.

"Ignition pays for itself in Xanax alone!"

Sandi

Dir. Product Marketing

"It will save hours each week updating all those scattered stakeholders"

Anjali

Product Manager @ Block

“It really feels like Ignition 10x’s our launch effectiveness. Their support and product velocity is stellar as well!”

Jordyn

Dir. PMM @ Smartrent

“As a time-starved solo PMM, Ignition has made my whole process much faster, more organized, and more repeatable.”

Peter

PMM @ Mercatus

"Ignition is building the gold standard in Go-to-Market!”

Rich

CEO @ Product Marketing Alliance