Make every launch a revenue driver.
Save money doing it.

Start planning completely free, and upgrade for the price of a nice dinner. Cancel anytime. Unlimited viewers, commenters, and approvers in all plans.

SAVING ON ANXIETY MEDS AT:

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos
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FREEMIUM

Free

Everything you need to build a repeatable GTM motion. 100% FREE.

Book a Demo

LIFTOFF

Contact Us

Automation, AI, and integrations to supercharge internal enablement.

Book a Demo

Everything in free, plus...

MOONSHOT

Custom

Enterprise-grade access controls, billing, and customization.

Contact sales

Everything in Liftoff, plus...

USERS

Unlimited free viewers
Unlimited free viewers
Unlimited free viewers

AI & AUTOMATION

CopilotAI strategy assistant
Internal comms automation
Limited integrations
ChatGTM AI enablement
AI insights analysis / Insights integrations
Unlimited AI copywriting
Unlimited integrations
Custom workflow builder
API access

GTM PLANNING

5 GTM plans
Launch calendars & timelines
Unlimited tasks
Unlimited asset management
Unlimited GTM plans
Automated sales rep notifications
AI brand governance

PRODUCT MANAGEMENT

1 Roadmap w/ 100 Items
Idea management boards
Release note pages
Unlimited roadmaps
Issue sync / eng tracker integrations
Revenue-based prioritization / CRM integrations
Remove Ignition branding

RESEARCH & INSIGHTS

Competitive intel up to 3 competitors
Unlimited personas
Unlimited competitive intel
Customer surveys
Customer paneling
AI Win/Loss analysis

MEASUREMENT

OKR management
Analytics integrations
Impact reports
Retrospectives

ENTERPRISE FEATURES & SECURITY

SOC-2 compliant security
GDPR compliant privacy
SSO
Audit logs
Custom contract & invoicing
Advanced permissions & access controls
Dedicated customer success
Monthly
Annual(save 20%)

FREE

Freemium

Automation, AI, and integrations to supercharge internal enablement.

Try for free

Everything in free, plus...

Liftoff

$
120
Per month

Automation, AI, and integrations to supercharge internal enablement.

Get started

Everything in free, plus...

Moonshot

Custom

Enterprise-grade access controls, billing, and customization.

Contact sales

Everything in Liftoff, plus...

USERS

Unlimited free viewers
Unlimited free viewers
Unlimited free viewers

AI & AUTOMATION

CopilotAI strategy assistant
Internal comms automation
Limited integrations
ChatGTM AI enablement
AI insights analysis / Insights integrations
Unlimited AI copywriting
Unlimited integrations
Custom workflow builder
API access

GTM PLANNING
Get it a-la-carte for $33/Editor/mo

5 GTM plans
Launch calendars & timelines
Unlimited tasks
Unlimited asset management
Unlimited GTM plans
Automated sales rep notifications
AI brand governance

Product Management
Get it a-la-carte for $49/Editor/mo

1 Roadmap w/ 100 Items
Idea management boards
Release note pages
Unlimited roadmaps
Issue sync / eng tracker integrations
Revenue-based prioritization / CRM integrations
Remove Ignition branding

Research & Insights
Get it a-la-carte for $19/Editor/mo

Competitive intel up to 3 competitors
Unlimited personas
Unlimited competitive intel
Customer surveys
Customer paneling
AI Win/Loss analysis

Measurement
Get it a-la-carte for $19/Editor/mo

OKR management
Analytics integrations
Impact reports
Retrospectives

Enterprise Features & Security

SOC-2 compliant security
GDPR compliant privacy
SSO
Audit logs
Custom contract & invoicing
Advanced permissions & access controls
Dedicated customer success

SCALE YOUR GTM PROCESS

Startups and nonprofits,
get 75% off year 1.

Contact sales

Eligible startups and nonprofits get advanced Ignition features at a 75% discount. Reach out if you’re less than 2 years old and have raised under $25M in funding, or are a charitable organization.

Give your revenue rocket fuel
for the price of a nice dinner

Ignition helps you save money on tools, effort, and missed opportunity:

$10,000+

TIME SPENT IN LAUNCH MEETINGS

$15,000+

TIME SPENT ON COORDINATION

$200,000+

HODGEPODGE OF SAAS TOOLS

Priceless

MISSED REVENUE

Frequently asked questions

Can I buy each product separately?

Each product can be purchased separately — so you can create just the right plan for you. Everything is modular, so it’s very easy to use just what you need. Buying the full bundle will save you 20% though!

How does Ignition’s pricing work? What’s an Editor?

Ignition is priced on a simple per-Editor model. Viewing, commenting, and approving is always free — you’re only charged for people actively contributing plan content. This is a big advantage relative to other tools who require paid seats for people consuming GTM plan content.

How painful will it be to make the switch and get onboarded?

You can get up to speed in seconds. Ignition integrates with all your (and other teams’) tools so imports are a breeze.  We’ll also help you import, or customize any plans or templates you like.

How does Ignition’s pricing compare to similar products?

Trick question — there’s no service like Ignition! Ignition is the only product that allows you to manage the Build and Launch process under one roof. That said, each Ignition product is competitive with more narrowly-focused competitors’ pricing. Our Research tool alone will save you $50k+ relative to tools like Klue or Crayon.

RESULTS

Companies switching to Ignition see more launch success, and savings.

120%

Better adoption & revenue impact.

20+ hours

Saved per stakeholder, per launch.

$200K+

Annual SaaS cost savings.

"Ignition pays for itself in Xanax alone!"

Sandi

Dir. Product Marketing

"It will save hours each week updating all those scattered stakeholders"

Anjali

Product Manager @ Block

“It really feels like Ignition 10x’s our launch effectiveness. Their support and product velocity is stellar as well!”

Jordyn

Dir. PMM @ Smartrent

“As a time-starved solo PMM, Ignition has made my whole process much faster, more organized, and more repeatable.”

Peter

PMM @ Mercatus

"Ignition is building the gold standard in Go-to-Market!”

Rich

CEO @ Product Marketing Alliance