Make every launch
a revenue driver.
Save money doing it.

Start planning completely free, and upgrade for the price of a nice dinner.
Cancel anytime. Unlimited viewers, commenters, and approvers in all plans.

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos
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2020INC logo
Ephicient logo
Toogether logo
Mercatus logo

SAVING ON ANXIETY MEDS AT:

Monthly billing
Annual billing (save 20%)

FREEMIUM

Free

Everything you need to build a repeatable GTM motion. 100% FREE.

Try it free

LIFTOFF

$99/editor/mo
$79/editor/mo

Automation, AI, and integrations
to supercharge internal enablement.

Try it free

Everything in Free, plus...

MOONSHOT

Contact Us

Enterprise-grade access controls, billing, and customization.

Book a demo

Everything in Liftoff, plus...

USERS

Unlimited free viewers
Unlimited free viewers
Unlimited free viewers

AI & AUTOMATION

CopilotAI strategy assistant
Internal comms automation
Limited integrations
ChatGTM AI enablement
AI insights analysis / Insights integrations
Unlimited AI copywriting
Unlimited integrations
Custom workflow builder
API access

LAUNCH

5 GTM plans
Launch calendars & timelines
Unlimited tasks
Unlimited asset management
Unlimited GTM plans
Automated sales rep notifications
AI brand governance

BUILD

1 Roadmap w/ 100 Items
Idea management boards
Release note pages
Unlimited roadmaps
Issue sync / eng tracker integrations
Revenue-based prioritization / CRM integrations
Remove Ignition branding

RESEARCH

Competitive intel up to 3 competitors
Unlimited personas
Unlimited competitive intel
Customer surveys
Customer paneling
AI Win/Loss analysis

MEASURE

OKR management
Analytics integrations
Impact reports
Retrospectives

ENTERPRISE
FEATURES & SECURITY

SOC-2 compliant security
GDPR compliant privacy
SSO
Audit logs
Custom contract & invoicing
Advanced permissions & access controls
Dedicated customer success

FREEMIUM

Free

Everything you need to build a repeatable GTM motion. 100% FREE.

Try it free

LIFTOFF

$99/editor/mo
$79/editor/mo

Automation, AI, and integrations to supercharge internal enablement.

Try it free

Everything in free, plus...

MOONSHOT

Contact Us

Enterprise-grade access controls, billing, and customization.

Try it free

Everything in Liftoff, plus...

USERS

Unlimited free viewers
Unlimited free viewers
Unlimited free viewers

AI & AUTOMATION

CopilotAI strategy assistant
Internal comms automation
Limited integrations
ChatGTM AI enablement
AI insights analysis / Insights integrations
Unlimited AI copywriting
Unlimited integrations
Custom workflow builder
API access

GTM PLANNING

5 GTM plans
Launch calendars & timelines
Unlimited tasks
Unlimited asset management
Unlimited GTM plans
Automated sales rep notifications
AI brand governance

PRODUCT MANAGEMENT

1 Roadmap w/ 100 Items
Idea management boards
Release note pages
Unlimited roadmaps
Issue sync / eng tracker integrations
Revenue-based prioritization / CRM integrations
Remove Ignition branding

RESEARCH & INSIGHTS

Competitive intel up to 3 competitors
Unlimited personas
Unlimited competitive intel
Customer surveys
Customer paneling
AI Win/Loss analysis

MEASUREMENT

OKR management
Analytics integrations
Impact reports
Retrospectives

ENTERPRISE
FEATURES & SECURITY

SOC-2 compliant security
GDPR compliant privacy
SSO
Audit logs
Custom contract & invoicing
Advanced permissions & access controls
Dedicated customer success

Give your revenue rocket fuel for the price of a nice dinner

Ignition helps you save money on tools, effort, and missed opportunity:

$200,000+

HODGEPODGE OF SAAS TOOLS

$10,000+

TIME SPENT IN LAUNCH MEETINGS

$15,000+

TIME SPENT ON COORDINATION

Priceless

MISSED REVENUED

Startups and nonprofits,
get 75% off year 1.

Eligible startups and nonprofits get advanced Ignition features at a 75% discount. Reach out if you're less than 2 years old and have raised under $10M in funding, or are a charitable organization.

Try it free

Frequently asked questions

Can I buy each product separately?

Each product can be purchased separately — so you can create just the right plan for you. Everything is modular, so it’s very easy to use just what you need. Buying the full bundle will save you 20% though!

How does Ignition’s pricing work? What’s an Editor?

Ignition is priced on a simple per-Editor model. Viewing, commenting, and approving is always free — you’re only charged for people actively contributing plan content. This is a big advantage relative to other tools who require paid seats for people consuming GTM plan content.

How painful will it be to make the switch and get onboarded?

You can get up to speed in seconds. Ignition integrates with all your (and other teams’) tools so imports are a breeze.  We’ll also help you import, or customize any plans or templates you like.

How does Ignition’s pricing compare to similar products?

Trick question — there’s no service like Ignition! Ignition is the only product that allows you to manage the Build and Launch process under one roof. That said, each Ignition product is competitive with more narrowly-focused competitors’ pricing. Our Research tool alone will save you $50k+ relative to tools like Klue or Crayon.

Don't take our word for it

"Ignition is building a gold standard in go-to-market"
Rich
CEO @ PMA
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Our whole sales team loves the insights they're getting from Ignition"
Alissa
Product Marketing @ Carnow
"Ignition tracks all the important things I need to know about competitors."
Darren
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Christine
Dir. Product Marketing @ MRI Software