Affordable AI-powered competitive intel.

News, SEO, reviews, and more – at your fingertips, to help you win more deals. Actionable competitive intelligence and customer insights built for product marketing and sales teams.

2023 Top PM Tools

5.0 Stars

2023 Tool of choice

Happiest Users Award

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

By the time you've done research, it's already outdated.

Keeping up with competitor changes manually is impossible.

Win/loss data is too messy to make insights accessible.

Your research isn't easily usable or accessible by Sales.

Try it free

Build your own competitive intelligence program

Monitor competitors automatically

Instantly generate sales battlecard templates with key data like revenue, recent news, review scores, and SEO data. AI analysis will surface key insights and talking points in seconds.

"Ignition tracks all the important things I need to know about competitors."

CEO @ Screenspace
an image of a battlecard generated by Ignition

Scale win/loss analysis in seconds

Assess and analyze performance in competitive deals – import Win/Loss data from your CRM and instantly analyze key drivers for why you're winning or losing deals.

"Our whole sales team loves the insights they're getting from Ignition."

PMM @ Carnow
a stacked bar graph showing win/loss over time against a competitor

Enable sales right inside their CRM

Ignition’s battle cards connect directly to your CRM to give Sales the talking points they need, right at their finger tips.

"Our whole process has become much faster, more organized, and more repeatable."

PMM @ Mercatus
an image of a Persona generated by Ignition


One platform to manage the entire product lifecycle, from build to launch.

Competitive intel

Competitive intelligence to accelerate sales pipeline and inform product development.

Customer research

Analyze and extract customer feedback then translate it into product & marketing ideas.

Product management

Manage your research, ideas, roadmaps, and reporting for products and portfolios.


Unify your launch process, enable stakeholders, and create go-to-market plans.

Don't take our word for it

"Ignition is building a gold standard in go-to-market"
"Our whole sales team loves the insights they're getting from Ignition"
Product Marketing @ Mercatus
"Our whole sales team loves the insights they're getting from Ignition"
Product Marketing @ Carnow
"Ignition tracks all the important things I need to know about competitors."
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Dir. Product Marketing @ MRI Software