The go-to-market platform

Launch your next

Product

Feature

Event

Campaign

Rebrand

App

Without the chaos.

Ignition is the first platform for Go-to-Market. We’ve automated every step of launching, to help you align teams and drive more successful launches.

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Effortlessly go from concept to launch

Build beautiful visual roadmaps and launch calendars, house plan documentation and assets,
then communicate and measure everything. All in one place.

Competitive intelligence

Understand the market

Position your products more effectively and arm teams with the info they need to win competitive deals, via automated tools for competitive battlecards and win/loss analysis.

Customer research

Understand your customers

Build more insight-driven plans and give teams critical context by collecting and curating customer insights with best-practice based research studies, repurposeable personas, and taggable insights.

Roadmapping & planning

Plan strategy

Ditch clunky spreadsheets and docs. More than just a calendar, Ignition unifies roadmaps, strategic documentation, asset and task management in a single, automated source of truth.

Internal comms automation

Communicate  Plans

Stop spending hours on update emails. Easily communicate plans at different altitudes to each stakeholder with custom, automated email and Slack messages, release note pages,  and integrations.

Launch ROI measurement

Measure launch impact

Prove the impact of your efforts with internal retrospective surveys, OKRs, and performance dashboards that track incrementality across key business metrics.

Big launches, small launchesand everything in between.

From small teams shipping features to enterprises launching the next big thing, Ignition streamlines launches of all shapes and sizes.

Mission control tittle and tags

"Ignition pays for itself in Xanax alone!"

Sandi

Dir. PMM @ Lumos

"It will save hours each week updating all those scattered stakeholders"

Anjali

Product Manager @ Block

“It really feels like Ignition 10x’s our launch effectiveness. Their support and product velocity is stellar as well!”

Jordyn

Dir. PMM @ Smartrent

"It will save hours each week updating all those scattered stakeholders”

Quote author "Rich"

Rich

CEO @ Product Marketing Alliance

“As a time-starved solo PMM, Ignition has made my whole process much faster, more organized, and more repeatable.”

Peter

PMM @ Mercatus

Product, marketing, sales, or ops.
Every team loves Ignition.

Ignition is designed with each role’s specific needs in mind, and a “free-for-viewers” model makes it easy for every stakeholder to get involved. Over 800 teams across tech, CPG, entertainment, and agencies all love Ignition.

We're experienced launch leaders

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We’ve launched over 200 products, and built GTM processes at some of the best companies on earth. We’ve built Ignition in partnership with galaxy-class GTM experts like Product Marketing Alliance, Hiten Shah, and Ben Ling. You’re in good hands.