The Go-to-Market Platform

Create and align stakeholders aroundmore impactful GTM plans

Ignition is the first dedicated GTM platform for Product Marketers and PM's. From customer research, to launch comms & measurement — it has everything you need to get your product to market.

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  • Try it free for 14 days
Google Docs
Strategic documentation
Internal communications
Measurement & reporting
Google Sheets
Survey Monkey
Asset management
Project & task management
The GTM Platform
Ignition app showcase
Ignition is building the gold standard in Go-to-Market.

Rich King, CEO @ Product Marketing Alliance

  • Product Marketing Alliance

Create better plans and alignment, with the All-In-One GTM Platform

Ignition is the first way to manage launches end-to-end. Roadmapping, planning, tasks, asset management, and collaboration — all in one place, all with best-practice based workflows baked in.

  • Strategic Planning
    Build better plans with personalized OKR recommendations, automated pricing research, and target audience and positioning builders.
  • Kickoff
    Easily track and import Product team plans, assign planning tasks to stakeholders, and track milestones.
  • Execution
    Ensure flawless execution by tracking budgets, approvals, and routing marketing assets to the right teams.
  • Post-Launch
    Quickly and easily measure and report on your wildly successful launch.
Product Timeline Prediction

Never chase dev teams for info again

Ignition automatically surfaces upcoming releases from Jira, predicts whether they’re on track to launch, and gives you a central view across Product and GTM timelines.

  • Productboard
  • Slack
  • Google Tasks
Plans + Tasks + Assets

Stop juggling a dozen toolsand questions

Centralize plans, tasks, assets, and collaboration; giving cross-functional teams a single source of truth for critical launch information, so you never get asked “where’s that launch plan?” again.

  • Google Docs
  • Asana
  • Dropbox
Dynamic Plans, Dynamic Sharing

Instantly deploy a repeatable process

Stop reinventing the wheel. Ignition instantly builds personalized, best-practice based plans based off top CMOs’ playbooks, and generates custom stakeholder updates when it’s time to share.

  • Google Slides
  • Slack
  • LaunchNotes

Launches are a team sport,and we propel your whole team.

  • Product Marketers
    Put an end to pre-launch cat-herding and speed up planning cycles.
  • Product Managers
    Give your revenue rocket fuel, with bigger, better launches.
  • Executives
    Get clear line-of-sight into launch plans, status, and performance.
  • Sales & Support
    Stay up to date on new product launch plans and roadmaps.


Ignition pays for itself in Xanax alone!
SandiDirector of PMM @ Spekit

We’re experiencedlaunch leaders

We’ve launched over 200 products, and built GTM processes at some of the best companies on earth. We’ve built Ignition in partnership with galaxy-class GTM experts like Product Marketing Alliance, Hiten Shah, and Ben Ling. You’re in good hands.

  • Playstation
  • Facebook
  • Rippling
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