The product marketing platform

Scale your PMM function.
Built for PMMs, by PMMs.

Ignition is the first platform built by PMM experts to scale every aspect of Product Marketing. From market research, to win/loss analysis, to launch planning and measurement — it’s your complete PMM workbench.

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Easily align stakeholders, and prove PMM’s impact. With the all-in-one GTM Operations Platform.

Automatically collect competitive intel and customer research, build beautiful visual launch calendars, house plan documentation and assets, then communicate and measure everything. All in one place.

Insights hub

Automatically collect and organize insights by persona.

Position your products more effectively and arm teams with the info they need to win competitive deals, via automated tools for competitive battlecards and win/loss analysis.

Go-to-market planning

Build great GTM plans in minutes, to ensure product distribution.

Take your roadmap items and generate personalized go-to-market plans in seconds with embedded recommendations, then usher it through execution with end-to-end planning tools.

Automated internal comms

Easily align stakeholders with automated email and slack comms.

Stop spending hours on update emails. Easily communicate plans at different altitudes to each stakeholder with custom, automated email and Slack messages, release note pages, and integrations.

Public changelogs

Announce to customers and collect realtime feedback.

Create branded changelogs to easily publish updates to customers, or use internal changelogs to securely share with your team. Let users give feedback too, via feature ideas and voting.

Launch measurement & retros

Measure launch impact and conduct internal retrospectives.

Prove your impact on the bottom line — use incrementality reports to surface key metrics that moved during your launch window, and internal retrospective tools to benchmark how it went.

Big launches, small launchesand everything in between.

From small teams shipping features to enterprises launching the next big thing, Ignition streamlines launches of all shapes and sizes.

Mission control tittle and tags

"Ignition pays for itself in anxiety meds alone!"


Dir. PMM @ Lumos

“It really feels like Ignition 10x’s our launch effectiveness. Their support and product velocity is stellar as well!”


Dir. PMM @ Smartrent

"It will save hours each week updating all those scattered stakeholders”

Quote author "Rich"


CEO @ Product Marketing Alliance

“As a time-starved solo PMM, Ignition has made my whole process much faster, more organized, and more repeatable.”


PMM @ Mercatus

Product, marketing, sales, or ops.
Every team loves Ignition.

Ignition is designed with each role’s specific needs in mind, and a “free-for-viewers” model makes it easy for every stakeholder to get involved. Over 800 teams across tech, CPG, entertainment, and agencies all love Ignition.

We're experienced launch leaders

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We’ve launched over 200 products, and built GTM processes at some of the best companies on earth. We’ve built Ignition in partnership with galaxy-class GTM experts like Product Marketing Alliance, Hiten Shah, and Ben Ling. You’re in good hands.