Turn your Go-to-Market process
into a competitive advantage.
81% of CMOs agree the launch
process is “make or break” for
long-term product success.
Great launches drive revenue and retention, shape customer perception, and rally internal team morale.
Yet ineffective launches
are hurting your bottom line.
Launches gone wrong leave revenue on the table, confuse customers, and frustrate internal teams, all while creating costly inefficiencies.
Sales teams use inconsistent messaging 💬
Announcements never reach customers 🔊
Hours and hours are spent on coordination ⏳
The problem isn’t the product,
it’s your process.
Hacking the launch process together ad-hoc reduces your team’s ability to execute effectively, and apply learnings to future launches.
It all boils down to communication
and internal alignment.
How can you get the right information to the teams that need it, so they can tell your story to customers?
The wrong tools silo information,
and damage repeatability.
Your jumble of spreadsheets, docs, project management tools, and folders isn’t helping.
Critical context is siloed and hard to find 🔎
There’s no automation or tools to aid planning 📅
Not purpose-built, creating brittle process 💔
There’s a better way.
One unified source of truth, built for GTM,
which automates every step of launch.
Why do I need one more tool?
With Ignition, you can communicate more strategically, connect the “what” to the “why”, and automate more of your workflow. But while Ignition can replace many tools, it also integrates with all the critical tools across Product, Marketing, and Sales — enabling a true cross-functional source of truth.
The new way
The old way
(docs, project management, and point solutions)
and “fire and forget” launches result in process stagnation as learnings aren’t applied.