No problems here, Houston.

We’ve launched over 200 products, and built Go-to-Market processes at some of the best companies in the world. Our advisors include experts like Product Marketing Alliance, Tamara Grominsky, and Audacious Ventures. With Ignition on your side, you’re in good hands.

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OUR MISSION

To launch every product, feature, and campaign to otherworldly success, via world-class strategy. And to boldly go where no product team has gone before.

OUR VALUES

Boldly go.

The sky isn’t the limit – there’s footprints on the moon. We work together as a crew to think bigger, and execute better, in order to reach the stars.

Understand the alien.

We approach customers, teammates, and problems with deep thought and empathy, because answers without context or understanding don’t suffice.

Small steps make giant leaps.

We build thoughtfully, taking the right small steps before the leaps. And we celebrate failure, because the most important step is always the next one.

More than a number.

Employees and customers are not numbers. They are friends, who we genuinely seek to empower, serve, and delight on a daily basis.

Meet the
Launch Team

Derek Osgood

CEO

Derek has spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands like PlayStation, Rippling, and BBVA. When he’s not getting-to-market, he’s traveling or reading fantasy novels.

Karthik Suresh

CTO

Karthik is a technology product leader who’s led teams as founder, early hire, and executive at companies like Facebook, Craft.co, and KCG holdings. When not building rockets, he loves travel and chasing his 1 year old.

Backed and advised
by a world-class crew

Nakul Mandan

AUDACIOUS VENTURES

Ben Ling

BLING CAPITAL

Jack & Max Altman

ALTMAN CAPITAL

Allison Pickens

COO, GAINSIGHT

Rich King

PRODUCT MKTG ALLIANCE

Elain Szu

CMO, SENTRY

And executives from top companies

UBER, AIRBNB, OPENDOOR, SENTRY, TECHCRUNCH, AND MORE.

89% of product
launches fail.

And failed launches are costly, time-consuming, and detrimental to the brand.

Many of those failures can be attributed to companies lacking the process or know-how to build repeatable, high-quality Go-To-Market processes. But even with a good process, launches are still a clusterf*ck. They’re a mess of 100 stakeholders, documents, and tools. I’ve seen it at PlayStation, Rippling, and a dozen startups.

That’s why we built Ignition – to help Product Teams avoid the pitfalls of shoddy launches.

We’re building the platform I always wanted as a GTM leader. I’d love to hear what you think.

Derek Osgood

CEO & FOUNDER OF IGNITION