The only product management software built to drive sales.

Our AI analyzes competitors & customer data to build roadmaps and go-to-market plans, then enable sales with upsell opportunities.
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AI Competitive Intelligence

Instantly create competitive battlecards powered by AI, and push them to your CRM to enable Sales.

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AI Voice of Customer Analysis

Integrate customer feedback from calls and support tickets, to instantly analyze and extract insights.

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AI Roadmapping

Connect CRM and customer conversation tools to instantly generate roadmaps, prioritized by revenue impact.

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AI Release Comms

Instantly notify sales reps with targeted notifications identifying accounts to upsell, when features ship.

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AI Launch Planning

Use Copilot AI to generate an end-to-end launch plan for new products or campaigns.

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AI Content Creation/Enablement

Instantly generate on-brand marketing assets, tailored based on your customers’ actual language.

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Top Roadmap Tool 2023

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5.0 Stars

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2023 Tool of choice

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Happiest Users Award

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2023 Top PM Tools

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“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

Products fail
for two reasons.

Product teams built something that customers didn’t want
Sales & Marketing weren’t effectively prepared to sell it

(It costs millions, and it's always "someone else's fault")


of features are never adopted



of new products fail to meet targets



of revenue is lost to poor GTM alignment


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The root cause is misalignment. On customer, market, and product context.

Real insights are hard to collect, hard to access, and hard to make actionable. They live "somewhere", but endless manual handoffs mean nobody uses them.

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Existing solutions never work.

Hiring Great PMMs is Hard

Experienced PMMs improve growth 24% (Sirius Decisions), but are difficult/expensive to hire and operationalize.

"Work Harder" Doesn't Work

PMMs and PMs spend >25% of their time in meetings. There isn't time in the day, without burnout.

Project Management Tools are Band-Aids

Horizontal tools only provide visibility into status, and get poor adoption because "the real work" happens elsewhere.

End-to-end product lifecycle, powered by your data.

Don't take our word for it

"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”

Dir. Product Marketing @ MRI Software
"Ignition is building a gold standard in go-to-market"
"Our whole sales team loves the insights they're getting from Ignition"
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Dir. Product @ StoneEagle