Best practices

Marketing Strategy: Best practices for awards

Discover the best practices for using awards in your marketing strategy.

As a business owner or marketer, understanding the importance of awards in your marketing strategy is key to achieving success. Awards not only boost brand recognition and credibility, but they also attract new customers and retain existing ones. In this article, we’ll explore the best practices for utilizing awards in your marketing strategy and how to craft a winning submission.

Understanding the Importance of Awards in Marketing Strategy

The role of awards in brand recognition

Awards provide a valuable opportunity to increase exposure and recognition for your brand. Winning an award can help to establish your business as a leader in your industry, and provide positive associations with your brand.

For example, if you own a small bakery and win an award for ‘Best Desserts’ in your region, this can help to put your bakery on the map, and position you as the go-to destination for delicious desserts.

However, it's important to note that winning an award isn't just about the recognition and prestige that comes with it. Winning an award can also provide valuable feedback and insights into your business. Judges and industry experts who evaluate award entries can provide feedback on what sets your business apart, and what areas you can improve on.

Furthermore, awards can help to create a sense of pride and motivation among your employees. Winning an award can be a great way to recognize and celebrate their hard work and dedication.

Boosting credibility and trust through awards

Awards can help to boost your business’s credibility and establish trust with potential customers. Winning an award signifies that you are a reputable business with a proven track record of success. This can be especially important for small businesses or start-ups looking to establish themselves in the market.

Moreover, awards can help to differentiate your business from competitors. With so many businesses competing for customers' attention, winning an award can be a powerful way to stand out from the crowd and demonstrate your unique value proposition.

However, it's important to choose the right awards to enter. Not all awards are created equal, and some may not carry as much weight or relevance in your industry. It's important to do your research and carefully evaluate which awards are worth pursuing.

Attracting new customers and retaining existing ones

Winning an award can help to generate excitement and interest in your business, attracting new customers who are eager to try your products or services. Additionally, it can help to retain existing customers who may feel a sense of loyalty and pride in supporting a business that has won an award.

However, it's important to leverage your award win effectively in your marketing strategy. Simply winning an award isn't enough to guarantee success. You need to communicate your win effectively to your target audience, and demonstrate how it benefits them.

For example, you could create a dedicated landing page on your website highlighting your award win, and use social media and email marketing to promote it to your followers and subscribers. You could also offer special promotions or discounts to customers who mention your award when making a purchase.

In conclusion, awards can be a valuable tool in your marketing strategy, helping to boost your brand recognition, credibility, and customer loyalty. However, it's important to choose the right awards to enter, and to leverage your win effectively in your marketing efforts.

Identifying the Right Awards for Your Business

When it comes to growing your business, winning awards can be a great way to gain recognition and establish yourself as a leader in your industry. Not only do awards provide validation for your hard work, but they can also generate positive publicity and help to attract new customers. However, with so many different awards out there, it can be difficult to know where to start. Here are some tips for identifying the right awards for your business:

Industry-specific awards

One of the best places to start when looking for awards to apply for is within your industry. There are often numerous industry-specific awards that are tailored to businesses in your field. These awards can cover a wide range of categories, from product innovation to customer service excellence. Not only will winning one of these awards provide recognition within your industry, but it can also help to distinguish you from your competitors. Plus, industry-specific awards often come with valuable networking opportunities, allowing you to connect with other professionals in your field.

Local and regional awards

Local and regional awards are a great option for businesses who want to focus on their community and build a strong local customer base. These awards can range from "Best of" awards in your city or state, to business excellence awards given out by local chambers of commerce. Winning a local or regional award can help to establish you as a community leader, and generate positive word-of-mouth referrals. Plus, these awards can be easier to win than national or international awards, since there is less competition.

National and international awards

Winning a national or international award can help to push your business to the forefront of your industry, and provide valuable exposure to a wider audience. These awards are often highly competitive, but can provide significant benefits if won. Some of the most prestigious national and international awards include the Forbes 30 Under 30, the Inc. 5000 list, and the Stevie Awards for Women in Business. However, keep in mind that applying for these awards can be time-consuming and require a lot of effort, so make sure that you have a strong chance of winning before investing too much time and resources.

Niche awards for unique achievements

If your business has a unique product or service, it may be worth researching niche awards that focus on your specific area of expertise. For example, if you run a sustainable fashion brand, you could look for awards that recognize sustainable fashion practices. Winning a niche award can help to further establish your business as a leader in your field, and can also provide valuable exposure to a highly targeted audience.

Overall, winning awards can be a great way to grow your business and gain recognition for your hard work. By identifying the right awards to apply for, you can increase your chances of success and take your business to the next level.

Crafting a Winning Awards Submission

Winning an award is a great way to gain recognition for your business and showcase your accomplishments. However, crafting a winning awards submission can be a daunting task. To help you stand out from the competition, here are some tips for creating a compelling submission:

Telling a compelling story

When crafting your awards submission, it’s important to tell a compelling story about your business. This should go beyond just listing your achievements and should include information on your business’s mission and values. By sharing your business’s story, you can help the judges understand what sets your business apart from others in your industry.

For example, if you run a bakery, you could talk about how your love of baking started when you were a child and how you’ve worked hard to turn that passion into a successful business. By sharing your personal story, you can help the judges connect with your business on a deeper level.

Showcasing measurable results

While sharing your story is important, it’s also crucial to showcase measurable results in your submission. This could include data on increased revenue, customer growth, or positive reviews. Providing this data helps to demonstrate the impact that your business has had, and why it deserves to win the award.

For example, if you run a fitness studio, you could share data on how many clients have achieved their fitness goals thanks to your programs. You could also share testimonials from clients who have seen positive results from your services.

Highlighting innovation and creativity

Awards are often given to businesses that have demonstrated innovation and creativity in their field. Highlighting examples of unique and creative strategies that your business has implemented can make your submission stand out.

For example, if you run a marketing agency, you could talk about how you’ve used social media influencers to help your clients reach new audiences. By sharing your innovative approach, you can demonstrate your expertise in your field and show the judges why your business deserves to win.

Demonstrating social responsibility and sustainability

Many awards now focus not just on business success, but also on social responsibility and sustainability. It’s important to showcase any efforts your business has made in these areas, as they can help to set your business apart and demonstrate your commitment to making a positive impact on the community and the environment.

For example, if you run a restaurant, you could talk about how you source your ingredients locally to support small farmers and reduce your carbon footprint. You could also share how you’ve implemented sustainable practices in your restaurant, such as using compostable packaging and reducing food waste.

By following these tips and crafting a thoughtful and well-written submission, you can increase your chances of winning an award and gaining recognition for your business’s accomplishments.

Promoting Your Award Wins

Utilizing social media platforms

One of the best ways to promote your award wins is by using social media platforms. Share the news of your award on your social media pages and use relevant hashtags to increase reach. It’s also worth considering creating a social media post that highlights the team members who helped to make the win possible.

Updating your website and marketing materials

Update your website and marketing materials to reflect your award win. This can include adding a badge or banner to your website, updating your ‘About’ page with information on the award, or incorporating the award win into your email signature or business cards.

Issuing a press release

A press release can help to generate buzz and media attention for your business. Consider distributing a press release announcing your award win to local media outlets or relevant industry publications.

Celebrating with your team and clients

Finally, don’t forget to celebrate your award win with your team and clients. Host a celebration or event to recognize the hard work that went into achieving the award. This not only fosters a sense of pride and accomplishment within the team, but can also be a valuable opportunity to network with clients and potential customers.


Incorporating awards into your marketing strategy can help to boost brand recognition, credibility, and attract new customers. By identifying the right awards for your business, crafting a winning submission, and promoting your award win, you can position your business as a leader in your industry and build a strong customer base. Remember, winning an award isn’t just a stamp of approval - it’s a valuable marketing tool that can have a significant impact on your business’s success.