Best practices

Marketing Strategy: Best practices for exit-intent popups

Discover the best practices for using exit-intent popups in your marketing strategy.

Are you losing potential customers without even realizing it? Exit-intent popups might be the solution to prevent that from happening. These types of popups have been found to decrease bounce rates, increase conversions, and promote engagement. In this article, we'll show you the best practices for designing, targeting, and triggering exit-intent popups to enhance your online marketing strategy.

Understanding Exit-Intent Popups

Before diving into the best practices, let's first understand what exit-intent popups are and how they work.

Exit-intent popups have become increasingly popular in recent years as a way to engage visitors who are about to leave a website. These popups are designed to capture a visitor's attention just before they exit the website, and can be used for a variety of purposes, from promoting special offers to gathering feedback from visitors.

What are Exit-Intent Popups?

Exit-intent popups are types of popups that are triggered when a visitor is about to leave a website. These popups typically appear on the screen when a visitor moves their mouse to the top of the browser window or towards the "Back" button. They're designed to capture a visitor's attention just before they exit a website.

Exit-intent popups can be customized in a variety of ways, from the design and messaging to the timing and frequency of the popups. Some businesses use exit-intent popups to promote special offers or discounts, while others use them to encourage visitors to sign up for a newsletter or follow them on social media.

How Exit-Intent Popups Work

Exit-intent popups are powered by JavaScript tracking technology that detects when a visitor is about to leave a website. This technology triggers the popup just before the visitor clicks the "Back" button or moves their mouse to the top of the screen.

When a visitor triggers an exit-intent popup, the popup will typically appear in the center of the screen, overlaying the website's content. The popup will usually contain a message or call-to-action, along with a button or form for visitors to take action.

Benefits of Using Exit-Intent Popups

Exit-intent popups provide numerous benefits for businesses. They can help increase conversions by promoting special offers, newsletters, or other incentives. By capturing a visitor's attention just before they leave the website, exit-intent popups can help keep visitors on the site longer and encourage them to take action.

Additionally, exit-intent popups can be a valuable tool for gathering feedback from visitors. By asking visitors to complete a survey or leave a rating, businesses can gain valuable insights into how to improve their website and better meet the needs of their audience.

Overall, exit-intent popups are a powerful tool for improving engagement and conversions on your website. By using them strategically and customizing them to your audience's needs and interests, you can create a more engaging and effective website experience for your visitors.

Designing Effective Exit-Intent Popups

Now that we've covered the basics of exit-intent popups, let's dive into the best practices for designing them.

Exit-intent popups have become a popular tool for businesses to capture leads, increase conversions, and reduce bounce rates. However, designing an effective exit-intent popup can be challenging. You want to create a popup that captures your visitor's attention without being intrusive or annoying. In this guide, we'll explore the visual design, copy, and call-to-action (CTA) best practices for creating effective exit-intent popups.

Visual Design Tips

The visual design of your exit-intent popup is critical for capturing your visitor's attention. Use eye-catching colors, large fonts, and clear images to draw attention to your popup. Consider using contrasting colors to make your popup stand out from your website's design. However, make sure your popup's design is consistent with your brand's style and tone.

Another important aspect of your popup's design is its size and placement. Your popup should be large enough to capture attention but not so large that it interferes with the visitor's experience on your website. Consider placing your popup in the center of the screen or in a corner where it's easily noticeable but not intrusive.

Finally, make sure your popup is easy to close. Visitors should be able to close the popup with a single click or tap. If your popup is difficult to close, visitors may become frustrated and leave your website altogether.

Crafting Compelling Copy

The copy of your exit-intent popup should be concise, compelling, and tailored to your audience. Your copy should highlight the benefits of your offer and convince visitors to take action. Consider using persuasive language and emotional appeals to connect with your audience.

It's also important to keep your copy consistent with your brand's tone and style. If your website has a casual and friendly tone, your popup's copy should reflect that. On the other hand, if your website has a professional and formal tone, your popup's copy should match that as well.

When crafting your copy, consider using bullet points or numbered lists to make your offer more digestible. Visitors are more likely to read and understand your offer if it's presented in a clear and concise format.

Choosing the Right Call-to-Action

The call-to-action (CTA) of your exit-intent popup is the most critical aspect of the design. Your CTA should be clear, concise, and encourage visitors to take action. Use action words like "Join Now" or "Claim Your Offer" to encourage visitors to click. Make sure your CTA matches the offer in your popup and is easy to find.

Consider using urgency or scarcity in your CTA to create a sense of FOMO (fear of missing out). For example, you could use phrases like "Limited Time Offer" or "Only X Spots Left". This can create a sense of urgency and encourage visitors to take action before it's too late.

Finally, make sure your CTA is visually distinct from the rest of your popup. You want your CTA to stand out and be easily noticeable. Consider using a contrasting color or larger font size for your CTA to make it more prominent.

Targeting and Segmentation

Targeting and segmentation are essential for ensuring your exit-intent popups are displayed to the right audience. But what exactly do these terms mean?

Targeting refers to the process of identifying the specific group of people who are most likely to be interested in your product or service. By targeting the right audience, you can increase the effectiveness of your marketing efforts and improve your overall ROI.

Segmentation, on the other hand, involves dividing your target audience into smaller groups based on specific characteristics or behaviors. This allows you to create more personalized marketing messages and offers that are tailored to each segment.

Identifying Your Target Audience

Identifying your target audience is critical for creating effective exit-intent popups. Use analytics to determine the demographics and interests of your visitors. This information will help you create targeted offers and messaging that resonates with your audience.

But don't stop there. Take the time to really get to know your target audience. Conduct surveys, focus groups, and other research to gain insights into their needs, pain points, and motivations. This will help you create exit-intent popups that truly speak to your audience and drive conversions.

Segmenting Your Visitors

Segmenting your visitors allows you to display exit-intent popups based on their behavior on your website. For example, you can display a different popup to first-time visitors than to returning customers. Segmenting your visitors can help improve conversions by displaying relevant offers to the right visitors.

But how do you determine which segments to create? Start by looking at your website data. Which pages are visitors spending the most time on? Which pages are they exiting from? By analyzing this data, you can create segments based on visitor behavior and tailor your exit-intent popups accordingly.

Personalizing Exit-Intent Popups

Personalizing your exit-intent popups can help increase engagement and conversions. Use your visitor's first name or location in your messaging to create a more personalized experience. Personalization can also help build trust with your audience, leading to increased conversions over time.

But personalization goes beyond just using someone's name. It's about creating a message that speaks directly to their needs and interests. Use the data you've collected about your target audience and segments to create personalized offers that are relevant and compelling.

Remember, the key to effective targeting, segmentation, and personalization is to always put the needs and interests of your audience first. By creating exit-intent popups that truly resonate with your visitors, you can improve your conversions and drive business growth.

Timing and Triggers

The timing and triggers of your exit-intent popups are critical for ensuring that they're displayed at the right time.

Determining the Ideal Timing

The timing of your exit-intent popups is critical for their effectiveness. Displaying your popup too early or too late can lead to decreased engagement. Determine the average time visitors spend on your website and display your popup just before they're about to leave.

Setting Up Triggers for Exit-Intent Popups

Triggers are the actions that activate your exit-intent popups. Use JavaScript tracking technology to set up triggers that activate your popup based on visitor behavior. For example, you can set up a trigger that displays your popup when a visitor moves their mouse to the top of the screen.

A/B Testing Different Timings and Triggers

A/B testing is critical for optimizing the timing and triggers of your exit-intent popups. Test different timings and triggers to determine which ones perform best for your audience. Use analytics to track the effectiveness of each variation and make adjustments accordingly.


Exit-intent popups are a powerful tool for enhancing your online marketing strategy. By following the best practices outlined in this article, you can design, target, and trigger effective exit-intent popups that generate more engagement and conversions for your business.