KPIs for Marketing

KPIs for Marketing: Facebook post shares

Learn how to measure the success of your Facebook marketing strategy with our guide on KPIs for Marketing: Facebook post shares.

As a marketing professional, you are constantly striving to improve the effectiveness of your campaigns. This requires a deep understanding of the metrics that matter most. In the world of social media marketing, there are few KPIs more important than Facebook post shares. In this article, we'll explore why post shares are a crucial KPI and the strategies you can use to increase them and measure their impact.

Understanding the Importance of KPIs in Marketing

The success of any marketing campaign depends on a variety of factors, from creativity to execution. However, even the most creative and well-executed campaigns can fall short if you don't have a way to measure their success. This is where KPIs come in.

KPIs, or Key Performance Indicators, are measurable metrics that are used to evaluate the effectiveness of a particular campaign or initiative. These metrics are chosen based on the specific goals of the campaign and can vary depending on your industry and business objectives.

What are KPIs?

If you're new to the term, KPIs are essentially a way to measure the success of your marketing campaigns. They provide a way to track progress and evaluate performance, helping you to identify what's working and what's not. Some common KPIs used in marketing include website traffic, conversion rates, and social media engagement.

For example, if you're running a social media campaign, your KPIs might include the number of followers you gain, the engagement rate on your posts, and the number of clicks on your links. By tracking these metrics, you can see how well your campaign is performing and make adjustments as needed.

Why are KPIs crucial for marketing success?

KPIs are crucial for marketing success because they provide critical insights into the performance of your campaigns. By tracking these metrics, you can see which tactics are working and which need to be adjusted. This ensures that your marketing efforts align with your business goals and can help you optimize your marketing ROI and improve your bottom line.

For example, if your goal is to increase website traffic, you might track your website's traffic volume, bounce rate, and time on site. By monitoring these KPIs, you can see how well your website is performing and make changes to improve its effectiveness.

In conclusion, KPIs are essential for measuring the success of your marketing campaigns. By setting the right KPIs and tracking them over time, you can gain valuable insights into your campaign's performance and make data-driven decisions to optimize your marketing efforts.

The Role of Facebook in Digital Marketing

Facebook is among the most popular social media platforms worldwide, with over 2.9 billion active users today. It provides an unprecedented opportunity for businesses to reach and engage with a massive audience. Moreover, Facebook offers various advertising tools and metrics that make it easier to track your marketing campaigns' performance.

Facebook's user base and reach

Facebook boasts a vast user base that spans all demographics, making it a critical platform for virtually every marketing campaign. The platform's reach is unprecedented, allowing businesses to extend their campaigns' reach beyond their existing audience.

Facebook is particularly popular among millennials and Gen Z, who are more likely to use social media than any other age group. This means that businesses targeting these demographics can leverage Facebook's massive user base to reach their target audience more effectively.

Moreover, Facebook's reach extends beyond just the platform itself. Facebook's advertising tools allow businesses to extend their reach to other platforms, such as Instagram and Messenger, which are also owned by Facebook. This means that businesses can target their audience across multiple platforms, increasing their chances of success.

Types of Facebook marketing strategies

There are several types of marketing strategies businesses can use on Facebook. These include but aren't limited to organic marketing, paid advertising, influencer marketing, and social media contests among others. The choice of strategy depends on the type of business, the target audience, and the campaign goals.

Organic marketing is the practice of building a following and engaging with your audience through non-paid content. This can include posting regular updates, sharing relevant content, and responding to comments and messages. Organic marketing can be a powerful tool for businesses that want to build a loyal following and establish themselves as thought leaders in their industry.

Paid advertising, on the other hand, involves paying to promote your content to a specific audience. Facebook's advertising tools allow businesses to target their audience based on various factors, such as age, location, interests, and behavior. This means that businesses can reach their target audience more effectively and increase their chances of success.

Influencer marketing involves partnering with social media influencers to promote your brand or product. Influencers have a loyal following and can help businesses reach their target audience more effectively. This strategy can be particularly effective for businesses targeting younger demographics, such as millennials and Gen Z.

Social media contests are another popular Facebook marketing strategy. Contests can help businesses increase engagement and build a following by offering prizes or incentives to participants. This strategy can be particularly effective for businesses that want to build a loyal following and establish themselves as thought leaders in their industry.

In conclusion, Facebook is a powerful tool for businesses that want to reach and engage with a massive audience. With its vast user base and advertising tools, businesses can extend their reach beyond their existing audience and increase their chances of success. By leveraging various marketing strategies, businesses can build a loyal following, establish themselves as thought leaders, and ultimately drive sales and revenue.

Facebook Post Shares as a Key Performance Indicator

Of all the metrics available on Facebook, post shares are among the most critical. A post share is when your audience shares your post on their own wall, exposing your content to a new, broader audience. This user-generated distribution of your content is priceless to businesses, making it a valuable KPI to track.

What are Facebook post shares?

A Facebook post share happens when a user sees your post, finds it interesting or valuable, and then shares it with their own audience. This action can increase your content's exposure, generating free traffic to your website and improving your online reputation. Facebook post shares, therefore, indicate that your content has resonated with your audience and has the potential for increased reach.

It's important to note that not all post shares are created equal. Shares from influential users with large followings can have a more significant impact on your content's reach and engagement. These shares can lead to a snowball effect, with more and more people sharing your content and increasing its visibility.

Why are post shares a valuable KPI?

Post shares are valuable for several reasons beyond just the exposure they generate. They are a key indicator of your audience's engagement with your brand, showing that your content is valuable enough for them to share it with others. Moreover, post shares increase your brand's credibility and reputation, leading to more significant conversions and sales.

Tracking post shares can also help you identify which types of content are resonating with your audience. By analyzing the content that receives the most shares, you can gain insights into what topics, formats, and styles are most effective for your brand. This information can then be used to inform your content strategy and improve your overall social media performance.

Finally, post shares can also help you identify potential brand advocates and influencers. Users who consistently share your content may be interested in partnering with your brand or becoming a brand ambassador. By engaging with these users and building relationships, you can create a network of loyal customers and advocates who can help you grow your business.

How to Increase Facebook Post Shares

Increasing Facebook post shares is essential for any brand looking to gain traction on the platform. Here are several strategies to help you increase your post shares.

Creating share-worthy content

The quality of your content determines whether your audience will share it or not. Ensure that your content is informative, impactful, and engaging, and add an emotional hook that attracts your audience. Additionally, provide benefits to the readers through statistics, narratives, or case studies to make the content even more valuable.

When creating content, it is important to think about your target audience. What do they care about? What are their pain points? By understanding your audience, you can create content that resonates with them and encourages them to share it with their friends and followers.

Another key to creating share-worthy content is to keep it visually appealing. Use high-quality images and videos to capture your audience's attention and make your content stand out on their newsfeed.

Utilizing Facebook's algorithm to your advantage

Facebook's algorithm determines how content appears on its newsfeed, and understanding it can help you increase post shares. The algorithm prioritizes content that generates interaction, so take advantage of this by creating content that drives engagement.

One way to do this is by posting at the right time. By analyzing your audience's behavior, you can determine the best time to post your content when they are most active on the platform. This increases the likelihood of your content being seen and shared by your audience.

Another way to utilize Facebook's algorithm is by using hashtags. Hashtags help categorize your content and make it easier for your audience to find it. Use relevant hashtags that are popular among your target audience to increase the visibility of your content.

Encouraging user engagement and interaction

To encourage your audience to share your content, encourage interactivity in your posts. Use polls, surveys, and quizzes to prompt your audience to share their opinions and experiences. The more they engage with your content, the more likely they are to share it with their audience.

It is also important to respond to comments and messages from your audience. This shows that you value their input and are interested in what they have to say. By building a relationship with your audience, you can encourage them to share your content with their friends and followers.

In conclusion, increasing Facebook post shares requires creating share-worthy content, utilizing Facebook's algorithm to your advantage, and encouraging user engagement and interaction. By implementing these strategies, you can increase your post shares and reach a wider audience on the platform.

Measuring and Analyzing Facebook Post Shares

To optimize your post share strategy, you must measure and analyze your results regularly. Here are several things to keep in mind when measuring and analyzing post shares.

Facebook Insights and analytics tools

Facebook's insights and analytics tools provide valuable data on the performance of your content. Use these tools to track post shares, likes, comments, and other metrics that help you evaluate the success of your campaigns. Additionally, the tools provide real-time insights that help you optimize your strategy and adjust your campaigns in real-time.

Interpreting post share data

The number of post shares you receive is an excellent indicator of how well your campaign is performing. Analyze the data to determine which posts generate the most shares and why. Use this information to optimize your content strategy and create even more share-worthy posts.

Setting goals and benchmarks for post shares

Finally, set goals and benchmarks for your post shares. Determine the number of shares you want to receive within a given period, and evaluate your performance based on these benchmarks. This helps you measure the success of your campaign and optimize it for even better results.


Facebook post shares are a crucial KPI for any brand looking to gain traction on social media. Understanding the importance of this metric, and utilizing the strategies discussed above, can help your brand improve its reach, grow its audience, and achieve its marketing goals. Remember to measure and analyze your results regularly and adjust your strategy accordingly to achieve the best results.