KPIs for Marketing

KPIs for Marketing: Instagram followers

Discover the most effective KPIs for measuring your marketing success on Instagram! This article explores the importance of tracking your follower count, engagement rates, and other key metrics to optimize your social media strategy.

In the world of digital marketing, keeping track of your brand's performance on social media platforms is crucial. One of the most popular social media platforms for modern brands is Instagram. With over 1 billion active users worldwide, Instagram is a great tool for establishing brand identity and reaching new audiences. But how do you measure success on this platform? One key KPI to keep in mind is Instagram followers. In this article, we'll explore the importance of this metric, how to set realistic goals for follower growth, strategies for increasing Instagram followers, and how to monitor and analyze follower growth over time.

Understanding the Importance of Instagram Followers as a KPI

First things first - why should you care about Instagram followers as a KPI? Well, for starters, having a strong and engaged following on Instagram is an indicator of brand awareness and authority. The more followers you have, the more eyes are on your content. Additionally, a healthy follower count can lead to increased engagement - the more followers that engage with your content, the more likely it is that your content will be seen by even more people. So, if you're using Instagram as part of your marketing strategy, building a strong following should be a top priority.

The role of Instagram in modern marketing strategies

Before we dive deeper into Instagram followers, it's important to understand the platform's role in modern marketing strategies. Instagram is no longer just a platform for sharing photos of your breakfast - it has evolved into a powerful tool for businesses to connect with their audiences. Brands can use Instagram to showcase their products/services, provide behind-the-scenes looks into their businesses, and engage with their followers. Instagram can also be used for influencer marketing, paid partnerships, and running ads. Therefore, it's crucial to have a strong presence on Instagram to keep up with the competition.

Why Instagram followers matter for your brand

As mentioned earlier, having a large and engaged following on Instagram is a key indicator of brand awareness and authority. But what else can a strong follower count do for your brand?

Firstly, it can lead to increased website traffic. By including a link to your website in your Instagram bio, you invite followers to check out your website and potentially turn into customers. This is an excellent way to drive traffic to your website and increase your sales.

Secondly, a large following can increase your brand's visibility on the platform. The more followers you have, the more likely your posts are to appear on the Explore page or in the feeds of potential new followers. This can lead to an increase in your overall reach, which is a great way to attract new followers and customers.

Thirdly, a strong follower count can help you establish yourself as an influencer in your industry. If you have a large and engaged following, other brands may reach out to you for collaborations or sponsorships. This can be a great way to monetize your Instagram presence and increase your brand's overall revenue.

Finally, having a large following can help you build a community around your brand. By engaging with your followers and creating valuable content, you can establish a loyal fanbase that will support your brand and help spread the word about your products or services.

Overall, Instagram followers are a crucial KPI for any brand that wants to establish a strong online presence. By focusing on building a large and engaged following, you can increase your brand's visibility, drive traffic to your website, and establish yourself as an influencer in your industry. So, if you haven't already, it's time to start prioritizing your Instagram followers and building a strong presence on the platform.

Setting Realistic Goals for Instagram Follower Growth

Now that we understand why having a strong following on Instagram is important, let's talk about how to set realistic goals for follower growth.

Assessing your current follower count and engagement

The first step to setting realistic goals for Instagram follower growth is assessing your current follower count and engagement. Take a look at your Instagram Insights to view metrics such as follower count, profile visits, and post engagement rates. This will give you an idea of where you are currently and what kind of growth you can realistically achieve.

It's important to note that follower count isn't the only metric to focus on. Engagement rates are just as important, if not more so, as they show how many people are actually interacting with your content. A high follower count with low engagement rates means that your followers aren't truly interested in your content, which can hurt your overall brand image.

When assessing your engagement rates, look at metrics such as likes, comments, and shares. These metrics can give you insight into what kind of content your audience enjoys and engages with the most.

Identifying your target audience on Instagram

Next, it's important to identify your target audience on Instagram. Who are you trying to reach with your content? What kind of content do they engage with the most?

One way to identify your target audience is to look at your current followers and see what kind of demographics they fall into. Are they mostly male or female? What age range do they fall into? What are their interests and hobbies?

Another way to identify your target audience is to look at your competitors and see who is engaging with their content. This can give you insight into what kind of audience is interested in your industry or niche.

By understanding your target audience, you can create content that resonates with them and attracts new followers.

Establishing achievable growth targets

Based on your current follower count, engagement rates, and target audience, you can establish achievable growth targets for your Instagram account. It's important to set specific, measurable goals that align with your overall marketing strategy.

For example, you may aim to gain 100 new followers per week, or increase your engagement rate by 20% over the course of a month. It's important to track your progress towards these goals and adjust your strategy as needed.

Remember, follower growth on Instagram is a marathon, not a sprint. It takes time and effort to build a strong following, but by setting realistic goals and consistently creating high-quality content, you can achieve success on the platform.

Strategies for Increasing Instagram Followers

Instagram is one of the most popular social media platforms, with over a billion active users. Whether you're a business owner, influencer, or just someone looking to grow your personal brand, increasing your Instagram followers can be a great way to expand your reach and build your online presence. However, with so many users on the platform, it can be challenging to stand out and attract new followers. That's why it's important to have a solid strategy in place for increasing your Instagram followers.

Optimizing your Instagram profile for discoverability

Your Instagram profile is often the first impression you make on potential followers. That's why it's essential to optimize your profile for discoverability. Start by making sure your bio clearly communicates your brand identity and includes a link to your website. Use relevant keywords in your bio and account name to increase your chances of appearing in search results. Additionally, make sure your profile picture is high-quality and aligns with your brand identity.

Another way to optimize your profile for discoverability is by using Instagram's features, such as highlights and stories. Highlights are a great way to showcase your best content and give followers a quick overview of what your account is all about. Stories, on the other hand, are a more casual way to engage with your followers and give them a behind-the-scenes look at your brand.

Creating high-quality, engaging content

One of the most important factors in attracting and retaining followers is your content. Make sure your content is visually appealing and aligns with your brand identity. Post consistently and engage with your followers to build a loyal following. Additionally, consider using user-generated content (UGC) to showcase your brand in a more authentic way. UGC can also help you build relationships with your followers and increase engagement.

Another way to create engaging content is by using Instagram's features, such as reels and IGTV. Reels are a short-form video format that allows you to showcase your creativity and personality. IGTV, on the other hand, is a long-form video format that allows you to share more in-depth content with your followers.

Utilizing hashtags and geotags effectively

Hashtags and geotags are powerful tools for increasing discoverability on Instagram. Use relevant hashtags in your posts to make them more discoverable, and consider adding a location tag to reach local audiences. Additionally, you can create your own branded hashtag to increase brand awareness and encourage user-generated content.

When using hashtags, it's important to use a mix of popular and niche hashtags to reach a wider audience. You can also use tools like Hashtagify or All Hashtag to find relevant hashtags for your content.

Collaborating with influencers and other brands

Partnering with influencers and other brands is another effective way to increase your reach on Instagram. Collaborate with influencers in your niche to reach their followers, and consider collaborating with other brands to reach new audiences. When collaborating with influencers, make sure to choose someone whose values align with your brand and who has an engaged following.

Another way to collaborate with other brands is by participating in Instagram takeovers. Takeovers are a fun way to showcase your brand and reach new audiences. During a takeover, you allow another Instagram user to take control of your account for a set period of time.

Running Instagram ads and sponsored posts

Finally, consider running Instagram ads and sponsored posts to increase your visibility on the platform. Instagram offers a variety of ad formats and targeting options to help you reach your desired audience. When creating Instagram ads, make sure to use high-quality visuals and a clear call-to-action. Additionally, consider partnering with influencers for sponsored posts to reach their engaged following.

By implementing these strategies, you can increase your Instagram followers and build a strong online presence. Remember, growing your Instagram following takes time and effort, but with the right strategy, it's definitely achievable.

Monitoring and Analyzing Instagram Follower Growth

Once you've implemented strategies for increasing your Instagram followers, it's crucial to monitor and analyze your follower growth over time. Here's how:

Tracking your follower growth over time

Use Instagram Insights to track your follower count over time. This will help you identify any patterns or trends in your follower growth, and adjust your strategy accordingly.

Identifying patterns and trends in follower engagement

In addition to tracking your follower count, pay attention to your follower engagement rates. Are certain types of content performing better than others? Use this information to optimize your content strategy and continue to grow your following.

Adjusting your strategy based on data insights

Finally, use the insights you gather from tracking your follower growth and engagement to adjust your Instagram strategy. Continuously test new strategies and tactics to see what works best for your brand.


Instagram followers can be a powerful KPI for measuring success on the platform. By setting realistic goals for follower growth, implementing effective strategies for increasing your following, and monitoring and analyzing your follower growth over time, you can build a strong, engaged following on Instagram and drive real business results.