KPIs for Marketing

KPIs for Marketing: Instagram post saves

Learn how to measure the success of your Instagram marketing strategy with our guide on KPIs for Marketing.

As a marketer, it's crucial to have a clear understanding of your key performance indicators (KPIs) to measure the success of your campaigns. One KPI that is often overlooked is Instagram post saves, which can be a powerful tool in increasing engagement and reaching your target audience. In this article, we'll explore the importance of KPIs in marketing, the rise of Instagram as a marketing platform, and how to effectively use and measure Instagram post saves as a KPI.

Understanding KPIs in Marketing

KPIs are measurable values that help you evaluate the success of your marketing efforts and determine where to focus your resources to improve results. Every business has unique marketing goals, and KPIs will vary depending on those goals. However, some common KPIs include website traffic, conversion rate, email open rate, and social media engagement.

What are KPIs?

KPIs are specific, measurable, and time-bound metrics that help you assess the performance and effectiveness of your marketing plan. They are used to track progress towards your business goals and make data-driven decisions to optimize your marketing strategy.

For example, if your marketing goal is to increase website traffic, your KPIs might include the number of unique visitors, the bounce rate, and the average time spent on your site. By tracking these KPIs over time, you can see whether your marketing efforts are driving more traffic to your site and adjust your strategy accordingly.

Why are KPIs important for marketing success?

Marketing success is not just about creating a buzz or generating leads. It requires a deep understanding of your target audience and how your marketing efforts are impacting their behaviors and actions. KPIs help you track the progress of your marketing campaigns and identify areas for improvement.

For instance, if you notice that your email open rate is low, you may need to reevaluate your subject lines or the timing of your emails. By analyzing your KPIs, you can identify what is working and what is not, adjust your strategy, and achieve your marketing goals more efficiently.

Moreover, KPIs can help you align your marketing efforts with your overall business objectives. By setting specific KPIs that are tied to your business goals, you can ensure that your marketing efforts are contributing to the growth and success of your business.


KPIs are essential for measuring the success of your marketing efforts and optimizing your strategy. By tracking specific metrics that are tied to your business goals, you can make data-driven decisions and achieve your marketing objectives more efficiently. So, make sure to identify the KPIs that are relevant to your business and track them regularly to stay on top of your marketing game.

Instagram as a Marketing Platform

Instagram has become one of the most popular social media platforms for marketers. With over one billion users, it offers a unique opportunity to build brand awareness, engage with customers, and drive sales. Instagram's visual nature makes it an ideal platform for businesses to showcase their products and services in an eye-catching way.

The rise of Instagram in digital marketing

Instagram has grown significantly since its launch in 2010. In 2012, Facebook acquired Instagram, and since then, the platform has continued to grow in popularity among users and businesses. Instagram's combination of photo and video sharing, influencer marketing, and sponsored posts has made it a valuable tool for digital marketers.

Instagram has become a crucial part of the digital marketing strategy for businesses of all sizes. With the rise of social media, businesses have had to adapt to new ways of reaching their target audience. Instagram has made it easier for businesses to connect with their customers through visually appealing content.

One of the reasons why Instagram has become so popular among marketers is because of its ability to reach a younger demographic. According to a survey conducted by Pew Research Center, 71% of Instagram users are under the age of 35. This makes it an ideal platform for businesses that are targeting a younger audience.

Key features of Instagram for marketers

Instagram offers a range of features that can help marketers reach their target audience and drive engagement. Some of these features include:

  • Instagram Stories: Instagram Stories allow businesses to share photos and videos that disappear after 24 hours. This feature is a great way to showcase behind-the-scenes content and give customers a glimpse into the company's culture.
  • Instagram Reels: Instagram Reels is a new feature that allows users to create short-form videos that can be shared on their feed. This feature is a great way for businesses to showcase their products and services in a creative way.
  • Instagram Live: Instagram Live allows businesses to connect with their audience in real-time. This feature is a great way to host Q&A sessions, product launches, and other events.
  • Advertising: Instagram offers a range of advertising options, including photo ads, video ads, carousel ads, and story ads. These ads can be targeted to specific audiences based on demographics, interests, and behaviors.
  • Influencer Marketing: Influencer marketing has become a popular way for businesses to reach their target audience on Instagram. By partnering with influencers, businesses can reach a wider audience and build brand awareness.

In conclusion, Instagram has become a valuable tool for businesses looking to reach their target audience and drive engagement. With its visual nature and range of features, Instagram offers a unique opportunity for businesses to showcase their products and services in an eye-catching way. As Instagram continues to grow in popularity, businesses that are not yet utilizing the platform may be missing out on valuable opportunities to connect with their customers.

Instagram Post Saves as a KPI

When it comes to measuring engagement on Instagram, likes and comments are usually the first metrics that come to mind. However, there are other indicators that can be used to measure the success of your Instagram marketing campaigns. One such metric is Instagram post saves.

What are Instagram post saves?

Instagram post saves are a metric that measures the number of times users have saved your post to their saved folder. This feature allows users to save posts they find interesting or valuable to view later. It's important to note that this metric is only visible to the person who posted the content.

So, why should you care about post saves as a KPI for your Instagram marketing campaigns?

Why are post saves important for marketing?

First and foremost, post saves are a clear indication that your content is valuable to your target audience. When users save your post, it means that they found it interesting, informative, or entertaining enough to want to revisit it later. This is a powerful endorsement of your content and can help build brand loyalty and trust.

Furthermore, post saves can actually increase the visibility of your content on Instagram. Saved posts are more likely to appear in users' feeds and explore pages, increasing the chances that your content will be seen by a wider audience. This can ultimately lead to more likes, comments, and followers, further boosting your Instagram marketing efforts.

So, if you're not already tracking post saves as a KPI for your Instagram marketing campaigns, it's definitely worth considering. By paying attention to this metric, you can gain valuable insights into the effectiveness of your content and make informed decisions about how to optimize your Instagram strategy for maximum impact.

How to Increase Instagram Post Saves

If you want to increase post saves on Instagram, it's essential to create engaging and save-worthy content that resonates with your target audience. Here are some tips to help you create content that drives saves:

Creating engaging and save-worthy content

To create content that drives saves, you need to understand what your target audience wants to see and what motivates them to engage with your brand. Developing a content strategy that aligns with your brand values and speaks to your audience's interests and preferences is key.

One way to create engaging content is by using storytelling. Share stories that are relevant to your brand and audience. Stories that evoke emotions such as joy, nostalgia, or inspiration are more likely to be saved by your audience.

Another way to create save-worthy content is by using user-generated content. Encourage your followers to share their experiences with your brand by using a branded hashtag or by tagging your account. Reposting their content on your page not only shows appreciation for their support, but it also creates a sense of community and fosters engagement.

Utilizing hashtags and captions effectively

Hashtags play a crucial role in making your content discoverable on Instagram. Use relevant hashtags that align with your brand and content to reach a broader audience. However, it's important not to overdo it with hashtags. Using too many hashtags can come across as spammy and turn off your audience.

Captions are another way to engage with your audience and increase post saves. Use captions effectively to provide context and share your brand's story in a compelling way. Captions that include a call-to-action (CTA) can also encourage your audience to save your post.

Collaborating with influencers and partners

Influencer marketing has been increasingly popular on Instagram, and collaborating with influencers and partners can help you reach a wider audience and increase post saves. Identify influencers and partners in your niche and collaborate with them to create content that resonates with your target audience.

When choosing influencers or partners to collaborate with, it's important to consider their audience and engagement rate. An influencer with a high number of followers but low engagement may not be the best fit for your brand.

Another way to collaborate with partners is by hosting giveaways or contests. This not only increases engagement but also encourages your audience to save your post for a chance to win.

In conclusion, increasing post saves on Instagram requires creating engaging and save-worthy content, utilizing hashtags and captions effectively, and collaborating with influencers and partners. By implementing these tips, you can increase your post saves and grow your Instagram presence.

Measuring and Analyzing Instagram Post Saves

Once you've created engaging content and optimized your strategy to increase post saves, it's essential to measure and analyze your results to determine the effectiveness of your marketing efforts. Here are some tips for measuring and analyzing Instagram post saves:

Instagram Insights and analytics tools

Instagram Insights is a free tool that provides valuable information about your posts' performance, including post saves. Use this tool to track your post save performance and compare it to other metrics such as likes, comments, and reach. Additionally, there are several third-party analytics tools available that can help you analyze your Instagram data more effectively.

Interpreting post save data

Interpreting post save data involves understanding how your content resonates with your target audience and what motivates them to save your posts. Analyze your post save data to identify common themes and patterns that can help you optimize your content strategy.

Adjusting your marketing strategy based on post save performance

Based on your post save performance, adjust your content strategy to create more content that resonates with your target audience. Additionally, identify opportunities to collaborate with influencers and partners to increase your content reach and engagement.


Instagram post saves can be a valuable indicator of the effectiveness of your marketing efforts. By understanding the importance of KPIs in marketing, leveraging the features of Instagram, and measuring and analyzing post save data, you can optimize your marketing strategy and achieve your business goals more efficiently. Use the tips discussed in this article to increase post saves and drive engagement on Instagram.