KPIs for Product Managers

KPIs for Product Managers: cycle time

In this article, we explore the importance of cycle time as a key performance indicator (KPI) for product managers.

As a product manager, it can be challenging to determine which key performance indicators (KPIs) are the most important to monitor. One particularly important KPI that should be at the top of your list is cycle time. In this article, we'll explore what cycle time is, why it's so important for product managers, and how you can use it to improve your processes and products.

Understanding Cycle Time for Product Managers

Definition of Cycle Time

Cycle time refers to the length of time it takes for a product to move through the entire development process, from ideation to release. This includes everything from generating ideas and creating prototypes, to testing and launching the product. Essentially, cycle time represents the speed at which your team can deliver new products to market.

However, it's important to note that cycle time is not just about speed; it's also about efficiency. A shorter cycle time means that your team is able to complete each stage of the development process more quickly and with fewer errors, which can lead to higher-quality products and greater customer satisfaction.

Importance of Cycle Time in Product Management

Why is cycle time such an important KPI for product managers? The answer is simple: the faster you can get your product to market, the more competitive you can be. In today's fast-paced marketplace, agility and speed are key differentiators; if you can't keep up with the competition, you're likely to be left behind.

Additionally, reducing cycle time can lead to significant cost savings, as it allows you to move resources more efficiently and avoid unnecessary delays. For example, if your team is able to complete the development process in six months instead of nine, you'll save three months' worth of salaries, overhead, and other expenses.

How Cycle Time Relates to Other KPIs

Cycle time is closely tied to a number of other important KPIs, such as lead time, time to market, and delivery time. In fact, cycle time can be thought of as a kind of "umbrella" KPI that encompasses all of these related metrics. By tracking cycle time, you can get a more comprehensive view of your product development process and identify areas for improvement.

For example, if you notice that your cycle time is longer than your competitors', you may want to investigate why that is. Are there bottlenecks in the development process that are causing delays? Are there inefficiencies in your team's workflow that could be improved? By identifying these issues and addressing them, you can reduce your cycle time and become more competitive.

Another way to use cycle time is to track it over time and look for trends. If your cycle time is increasing, that may be a sign that your team is struggling with a particular stage of the development process or that there are external factors, such as changes in the market or new regulations, that are slowing things down. By identifying these trends early, you can take action to address them before they become bigger problems.

Overall, cycle time is a critical KPI for product managers to track. By understanding what it is, why it's important, and how it relates to other KPIs, you can use it to improve your team's efficiency, reduce costs, and stay competitive in today's fast-paced marketplace.

Measuring Cycle Time

Identifying Key Stages in the Product Lifecycle

Before you can track cycle time, you need to identify the key stages of your product development process. This will vary depending on your organization and industry, but some common stages include ideation, prototyping, testing, and launch. Each of these stages is critical to the success of your product, and it's important to understand how long each stage takes to complete.

During the ideation stage, your team will brainstorm ideas for new products or features. This stage is all about creativity and innovation, and it can take anywhere from a few days to several weeks to complete. Once you have a solid idea, you'll move on to the prototyping stage.

Prototyping is where you'll start to bring your idea to life. Your team will create a rough model of the product, which may include sketches, 3D models, or even a working prototype. This stage can take several weeks or even months, depending on the complexity of the product.

Once you have a prototype, it's time to move on to testing. This is where you'll put your product through its paces to make sure it works as intended. Testing can take several weeks, and it may involve multiple rounds of testing to ensure that any issues are identified and addressed.

Finally, once your product has been tested and refined, it's time to launch. This is where you'll release your product to the market and start generating revenue. Launch can be an exciting and nerve-wracking time, and it's important to have a solid plan in place to ensure that your product is successful.

Tools and Techniques for Tracking Cycle Time

There are a number of tools and techniques you can use to track cycle time, including project management software, process flow diagrams, and value stream mapping. Project management software can help you keep track of deadlines and milestones, while process flow diagrams can help you visualize your product development process and identify areas for improvement. Value stream mapping is a lean manufacturing tool that can help you identify waste in your process and streamline your workflow.

Regardless of the tools and techniques you use, it's important to track cycle time consistently and accurately. This will help you identify trends and patterns in your data, and it will allow you to make data-driven decisions about how to improve your product development process.

Establishing Baselines and Setting Targets

Once you've started tracking cycle time, you can establish a baseline for your current process and start setting targets for improvement. Look for patterns in your data to identify areas where you might be able to reduce cycle time, and set realistic goals for improvement based on your current process and capabilities.

For example, if you notice that your prototyping stage is taking longer than expected, you might set a goal to reduce the time it takes to create a prototype by 25%. Or, if you notice that your testing stage is particularly time-consuming, you might set a goal to streamline your testing process and reduce the time it takes to test a product by 50%.

By setting targets and tracking your progress over time, you can continuously improve your product development process and deliver better products to your customers.

Analyzing Cycle Time Data

Cycle time data is a critical tool for any product development team. By analyzing your cycle time data, you can start to identify bottlenecks and other areas where your process might be slowing down. This information is key to improving your product development process and delivering better products to your customers.

One area where you might find bottlenecks is in the approval process. Perhaps you consistently have long wait times to get sign-off from key stakeholders. By identifying this pain point, you can work on streamlining the approval process and reducing wait times.

Another area where you might find bottlenecks is in the testing process. Maybe your testing process is taking longer than expected, which is causing delays in your overall cycle time. By identifying this pain point, you can work on improving your testing process and reducing cycle time.

Identifying Bottlenecks and Areas for Improvement

When analyzing your cycle time data, it's important to look for patterns and trends. Are there certain stages in the development process that consistently take longer than others? Are there certain teams or individuals who are consistently causing delays?

Once you've identified these pain points, you can start to work on addressing them. This might involve implementing new tools or processes, or it might involve changing the way you work with certain teams or individuals.

Evaluating the Impact of Changes on Cycle Time

As you make changes to your product development process, it's important to continue tracking cycle time so you can evaluate the impact of those changes. Did your cycle time improve as a result of a new tool or process change? Or did it get worse?

Continual evaluation is key to identifying what's working and what's not. By tracking cycle time over time, you can identify trends and make data-driven decisions about how to improve your product development process.

Comparing Cycle Time Across Products and Teams

Finally, don't forget to compare cycle time data across different products and teams. This can help you identify best practices and areas where one team might be able to learn from another.

For example, if one team consistently has a shorter cycle time than another team, you might want to investigate what they're doing differently. Are they using different tools or processes? Are they more efficient in certain stages of the development process?

Comparing cycle time data across different products can also be helpful. If one product consistently has a longer cycle time than another product, you might want to investigate why. Are there certain features or requirements that are causing delays?

Overall, analyzing cycle time data is a critical part of improving your product development process. By identifying bottlenecks and other areas for improvement, evaluating the impact of changes, and comparing cycle time across products and teams, you can deliver better products to your customers and stay ahead of the competition.

Strategies for Reducing Cycle Time

Streamlining Processes and Removing Waste

One of the most effective ways to reduce cycle time is to streamline your processes and remove any unnecessary steps or waste. This could involve simplifying your testing process, reducing the number of stakeholders who need to sign off on a product, or optimizing your supply chain logistics. The key is to identify areas where your current process might be unnecessarily complex and work on simplifying it.

Implementing Agile and Lean Methodologies

Another popular strategy for reducing cycle time is to adopt agile and lean methodologies. These approaches prioritize collaboration, flexibility, and continuous improvement, and can help you speed up your product development process. For example, using a scrum framework can help you break down your development process into smaller, more manageable chunks, which can ultimately lead to faster time-to-market.

Enhancing Team Collaboration and Communication

Finally, don't underestimate the power of collaboration and communication when it comes to reducing cycle time. By breaking down silos between teams and encouraging open lines of communication, you can improve efficiency and reduce redundant work. Consider implementing tools like Slack or Asana that can help your team stay on top of tasks and communicate in real-time.


Measuring and reducing cycle time is a critical part of any product manager's job. By tracking this key metric, you can identify areas for improvement, streamline your processes, and ultimately get your products to market faster. To get started, identify the key stages of your product development process, start tracking cycle time, and work on implementing strategies to reduce it.