KPIs for Product Managers

KPIs for Product Managers: story points completed

Discover the importance of tracking story points completed as a key performance indicator (KPI) for product managers.

Product managers play a vital role in the development of any product. One of the most important aspects of their work is setting and tracking Key Performance Indicators (KPIs) to ensure that the product is meeting its objectives effectively. One of the main KPIs used in agile development today is the completion of story points. In this article, we will explore the importance of this metric and how it can help product managers drive the development of high-quality products.

Understanding the Importance of KPIs for Product Managers

Effective product management requires the ability to measure success or failure accurately. That's where KPIs come in; they provide a clear picture of how well a product is performing. KPIs allow product managers to assess progress and make data-driven decisions that can lead to continuous improvement and a better end product.

Product managers are responsible for overseeing the development and launch of products. They work with cross-functional teams to ensure that products are delivered on time, within budget, and meet customer needs. To achieve these goals, product managers need to have a deep understanding of the product, the market, and the competition. They also need to be able to measure and track progress effectively.

Defining Key Performance Indicators (KPIs)

KPIs are metrics that help to measure the progress of an organization towards its strategic goals. They are typically quantifiable, measurable, and relevant to the specific objectives of the organization. For product managers, KPIs help to track product performance, identify areas of strength and weakness, and drive continuous improvement.

There are many different KPIs that product managers can use to measure product performance. Some common examples include customer satisfaction ratings, revenue growth, market share, and user engagement. Each KPI provides a different perspective on product performance and can help product managers to identify areas for improvement.

The Role of Product Managers in Driving KPIs

Product managers have a significant role to play in setting KPIs for product development. They work closely with stakeholders, development teams, and customers to identify the most relevant metrics that will help to measure success. Once these KPIs are established, product managers monitor progress and take corrective action to keep the project on track.

In addition to setting KPIs, product managers also need to communicate progress to stakeholders and make data-driven decisions. They need to be able to interpret data and identify trends that can help to inform product development decisions. This requires strong analytical skills and the ability to communicate complex information to both technical and non-technical stakeholders.

Product managers also play a critical role in driving continuous improvement. By monitoring KPIs and identifying areas for improvement, product managers can work with development teams to make changes that will improve product performance. This can include everything from UX/UI improvements to feature enhancements.


KPIs are essential for effective product management. They provide a way to measure progress, identify areas for improvement, and make data-driven decisions. Product managers play a critical role in setting KPIs, monitoring progress, and driving continuous improvement. By using KPIs effectively, product managers can ensure that products are delivered on time, within budget, and meet customer needs.

The Concept of Story Points in Agile Development

Agile development is a popular approach to software development that emphasizes collaboration, flexibility, and iterative delivery. It is a methodology that values individuals and interactions over processes and tools. Agile development allows for more frequent releases, which enables teams to respond to feedback quickly and make changes as necessary. One of the key components of agile development is the use of story points.

What are Story Points?

Story points are a measure of the complexity and effort required to complete a specific task in agile development. They are a relative measure of effort, not a measure of time. Story points are typically determined by a team of developers, who use their collective experience and expertise to assess the complexity of a task. The resulting estimate is then assigned a point value based on this assessment.

Story points are a more accurate measure of effort and complexity than traditional methods like hours or days. This is because they are based on collective experience, which takes into account the nuances of the task at hand. Story points allow developers to focus on tasks that are a good fit for their skillset, which can lead to higher quality work and more efficient use of time.

Estimating Effort and Complexity with Story Points

Estimating effort and complexity with story points is a collaborative process. The team comes together to discuss the task at hand and break it down into smaller, more manageable pieces. They then assign a point value to each piece based on its complexity and effort. This process allows the team to identify potential roadblocks and dependencies early on, which can help to prevent delays and ensure that the project stays on track.

Using story points for estimation also helps to prevent micromanagement. When developers are asked to estimate their work in hours or days, there is a tendency to focus on the time spent rather than the quality of the work. This can lead to rushed work and a lack of attention to detail. Story points, on the other hand, encourage developers to focus on the complexity of the task and the effort required to complete it.

The Benefits of Using Story Points

Using story points provides several benefits in agile development. They help to align the team's expectations around a specific task and promote clear communication between developers, product managers, and stakeholders. Story points also provide a more accurate method of tracking progress and identifying areas where further support is needed. By using story points, teams can ensure that they are delivering high-quality work on time and within budget.

Overall, story points are a vital component of agile development. They help development teams to estimate the effort and complexity of a task accurately, which assigns the appropriate amount of work to a developer, and facilitates effective project planning. By using story points, teams can ensure that they are delivering high-quality work on time and within budget, which ultimately leads to a more successful project and a happier team.

Setting and Tracking Story Points Completed as a KPI

Completing story points is one of the most critical KPIs for product managers to track. It provides a clear picture of how much work has been completed, how many points are remaining, and how quickly the team is progressing towards their goals.

However, it is important to note that story points are not the only KPI that product managers should be tracking. Other KPIs, such as customer satisfaction, revenue growth, and user adoption rates, are also important in measuring the success of a product.

Establishing a Baseline for Story Points Completed

The first step in using story points as a KPI is to establish a baseline. This baseline is usually determined based on historical data or the expectations of the team. It is important to involve the entire team in this process to ensure that everyone is on the same page.

Once the baseline has been set, product managers can track progress and identify any deviations from the set plan. This allows them to take corrective action before the project falls behind schedule.

Monitoring Progress and Adjusting Expectations

Product managers need to monitor progress regularly and adjust expectations as necessary. This involves tracking the completion of story points and comparing them against the established baseline. If the team is ahead of schedule, product managers can consider increasing the scope of the project. If they are behind schedule, they need to identify any sticking points and take corrective action.

It is important to note that adjusting expectations should not be done arbitrarily. Instead, it should be based on data and input from the entire team.

Analyzing the Impact of Story Points Completed on Product Development

Analyzing the impact of story points completed as a KPI is critical to driving product development. This involves assessing the relationship between completed story points and the overall success of the project in meeting its goals and objectives.

For example, if a product manager notices that completed story points are not leading to an increase in customer satisfaction, they may need to re-evaluate their approach and focus on different KPIs.

This analysis can reveal underlying patterns that need to be addressed and help to refine KPIs to better reflect the current project scope. It is important to involve the entire team in this process to ensure that everyone is aligned with the project goals.

In conclusion, setting and tracking story points completed as a KPI is an important part of product management. By establishing a baseline, monitoring progress, and analyzing the impact on product development, product managers can ensure that their team is on track to meet their goals and deliver a successful product.

Balancing Story Points Completed with Other KPIs

Tracking completed story points is an important metric for product managers to keep an eye on, as it indicates progress towards completing tasks and achieving project goals. However, it's not the only metric that should be considered. To gain a more comprehensive view of a project's progress, product managers should also balance story points completed with other key performance indicators (KPIs).

Quality Metrics: Ensuring High-Quality Product Development

One important KPI to consider is quality metrics. By tracking metrics such as defect density and customer satisfaction, product managers can ensure that there is a healthy balance between quality and speed. Quality metrics provide insight into areas that need additional attention to drive improvement, which can ultimately lead to a higher quality product and greater customer satisfaction.

For example, if a product has a high defect density, it may be an indication that there are issues with the development process that need to be addressed. By identifying and addressing these issues, product managers can improve the overall quality of the product and enhance the customer experience.

Time-to-Market: Balancing Speed and Efficiency

Another important KPI to consider is time-to-market. This metric indicates the speed and efficiency of the development process and is critical for ensuring that a product is launched in a timely manner. While completing story points on time is important, it needs to be balanced with the speed at which the product is brought to market.

For example, if a product is completed on time but takes too long to launch, it may miss out on market opportunities and lose its competitive edge. By balancing story points completed with time-to-market, product managers can ensure that the product is developed efficiently and launched in a timely manner.

Customer Satisfaction: Aligning Product Development with User Needs

Ultimately, customer satisfaction is the most critical KPI for product managers. It's the ultimate indicator that the product is meeting the needs and expectations of its users. Measuring customer satisfaction provides critical insights into areas that need improvement and opportunities to optimize the product to better meet user needs.

For example, if a product has low customer satisfaction ratings, it may be an indication that the product is not meeting the needs of its target audience. By identifying these areas of improvement and making necessary changes, product managers can increase customer satisfaction and ultimately drive greater success for the product.

In conclusion, while tracking completed story points is important, product managers should also balance it with other KPIs such as quality metrics, time-to-market, and customer satisfaction. By doing so, they can gain a more comprehensive view of the project's progress and make informed decisions to optimize the product's development and success.


Completing story points is a critical KPI for product managers because it helps to track progress and identify areas of strength and weakness. However, it needs to be balanced with other KPIs to provide a comprehensive view of the project's performance. Ultimately, the goal of product management is to align product development with user needs and optimize the product to meet those needs effectively.