Ignition is the first product lifecycle platform for Product teams. From market research, to roadmapping, to launch measurement — it has everything you need to seamlessly plan, build, and distribute your product.
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Maximize adoption by marrying product development and go-to-market.
Unlike other PM tools, Ignition is built with both Product and Product Marketing in mind — one place to collaboratively plan both the build and the launch cycle.
Easy handoffs, better alignment, and more impactful launches.
Build insights like the pros, use automated tools to pull competitive and customer insights, then aggregate learnings in one source of truth. All taggable to personas, roadmap items, and more.
Take your insights and turn them into beautiful, easy-to-communicate product roadmaps, with prioritization grounded in user insight,. Then, sync your roadmaps to upcoming launch plans.
Take your roadmap items and generate personalized go-to-market plans in seconds with embedded recommendations, then usher it through execution with end-to-end planning tools.
Create branded changelogs to easily publish updates to customers, or use internal changelogs to securely share with your team. Let users give feedback too, via feature ideas and voting.
Prove your impact on the bottom line — use incrementality reports to surface key metrics that moved during your launch window, and internal retrospective tools to benchmark how it went.
From small teams shipping features to enterprises launching the next big thing, Ignition streamlines launches of all shapes and sizes.
Ignition is designed with each role’s specific needs in mind, and a “free-for-viewers” model makes it easy for every stakeholder to get involved. Over 800 teams across tech, CPG, entertainment, and agencies all love Ignition.
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We’ve launched over 200 products, and built GTM processes at some of the best companies on earth. We’ve built Ignition in partnership with galaxy-class GTM experts like Product Marketing Alliance, Hiten Shah, and Ben Ling. You’re in good hands.
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