The product lifecycle platform

Manage the entire product lifecycle. Tie insights to roadmaps and prove impact.

Ignition is the first product lifecycle platform for Product teams. From market research, to roadmapping, to launch measurement — it has everything you need to seamlessly bring your product from concept all the way through launch.

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PRODUCT MARKETING ALLIANCE

Tool of Choice 2023

THEPRODUCTMANAGER.COM

Best Roadmapping Tools

G2

5 Star Rating

CROZDESK

Happiest Users Award

GTM Partners

Emerging Vendor Award 2023

Create a single source of truth for product info. Easily align stakeholders, and ensure product success.

Give every stakeholder in your company a single point of reference for all things product, easily searchable and organized. Roadmaps, PRDs, customer insights, and retrospectives — all accessible instantly, and surfaced automatically to the stakeholders that need them. Easy handoffs, better alignment, and more impactful launches.

Idea management & insights

Automatically collect and organize insights by persona.

Build insights like the pros, use automated tools to pull competitive and customer insights, then aggregate learnings in one source of truth. All taggable to personas, roadmap items, and more.

Roadmapping

Easily align stakeholders with beautiful roadmaps.

Take your insights and turn them into beautiful, easy-to-communicate product roadmaps, with prioritization grounded in user insight,. Then, sync your roadmaps to upcoming launch plans.

Go-to-market planning

Build great GTM plans in minutes, to ensure product distribution.

Take your roadmap items and generate personalized go-to-market plans in seconds with embedded recommendations, then usher it through execution with end-to-end planning tools.

Public changelogs

Announce to customers and collect realtime feedback.

Create branded changelogs to easily publish updates to customers, or use internal changelogs to securely share with your team. Let users give feedback too, via feature ideas and voting.

Launch measurement & retros

Measure launch impact and conduct internal retrospectives.

Prove your impact on the bottom line — use incrementality reports to surface key metrics that moved during your launch window, and internal retrospective tools to benchmark how it went.

Big launches, small launchesand everything in between.

From small teams shipping features to enterprises launching the next big thing, Ignition streamlines launches of all shapes and sizes.

Mission control tittle and tags

Don't take our word for it

"Ignition is building a gold standard in go-to-market"
Rich
CEO @ PMA
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Ignition tracks all the important things I need to know about competitors."
Darren
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Christine
Dir. Product Marketing @ MRI Software