GO-TO-MARKET / LAUNCH

Eliminate the chaos
of new GTM initiatives.

Build your Marketing hub with one source of truth to plan, execute, and communicate GTM plans. Launch faster, align teams, and use AI to instantly build impactful plans.

Try it free

PRODUCT MARKETING ALLIANCE

Tool of Choice 2023

THEPRODUCTMANAGER.COM

Best Roadmapping Tools

G2

5 Star Rating

THE PROBLEM

Launching something new requires juggling a million moving parts.

You have to jump between
20+ tools & docs.

Research tools, roadmaps, docs & slides, project management, asset storage, analytics... Planning is a mess.

Endless meetings & emails
to communicate plans.

Product, marketing, sales, success...  They all have to be on the same page, but they all need different info at different times.

No context or repeatability,
thanks to silos.

All those team & tool silos mean critical context like research gets lost along the way, and nobody can find info or replicate the process.

Why a dedicated GTM tool?

Your all-in-one campaign hub

Plan documentation, tasks, and assets — all in one place — integrated with the tools your cross-functional teams use. It's a truly unified campaign planning hub, designed to make stakeholder communication a breeze.

Your AI copilot for repeatable,
impactful process

Stop reinventing the wheel. AI enablement and planning tools speed up planning, automate internal comms, and break down silos.

Create seamless product<>GTM handoffs

Integrate with dev tools to sync timelines and give everyone a unified view of overall launch readiness with launch calendars, dashboards and OKRs.

"Ignition pays for itself in anxiety meds alone!"

Sandi

Dir. PMM @ Lumos
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Automate stakeholder briefings

Schedule automatic email, Slack, or Teams updates to individuals or teams. Share just what matters – status, strategy, or assets.

"Our whole process has become much faster, more organized, and more repeatable."

Peter

PMM @ Mercatus
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Build AI-powered playbooks

Copilot AI generates personalized launch plans that dynamically adjust based on launch tier, budget, GTM motion, and more.