Automatic & affordable competitive intel.

News, SEO, reviews, and more – at your fingertips, to help you win more deals. Actionable competitive intelligence and customer insights built for product marketing and product teams.

An example competitive battlecard, using Uber as an example, that includes strengths & weaknesses, SEO data, and news.

2023 Top PM Tools

5.0 Stars

2023 Tool of choice

Happiest Users Award

“Ignition pays for itself in anxiety meds alone!”

Sandi, Dir. PMM @ Lumos

By the time you've done research, it's already outdated.

Competitors are
always evolving.

You need actionable competitive insights in order to sell, but by the time you've done your research, it's already outdated.

Turning data into useful insight takes time.

Analyzing large-scale qualitative data from reviews, customer calls, and customer conversations takes too long.

You're too busy to do
customer interviews.

How do you find time to collect customer research when you're buried under 10,000 things to do?

Try it free

Your all-in-one product hub

One platform to automatically collect and analyze competitive and customer research – and then seamlessly connect that context to planning.

Power competitive intelligence with AI

Build battlecards instantly

Instantly generate sales battlecard templates with key data like revenue, recent news, review scores, and SEO data. AI analysis even surfaces key insights in seconds.

"Ignition tracks all the important things I need to know about competitors."

Darren
CEO @ Screenspace

Evaluate win/loss

Assess and analyze performance in competitive deals – import Win/Loss data from your CRM and instantly analyze key drivers for why you're winning or losing deals.

"Our whole sales team loves the insights they're getting from Ignition."

Alissa
PMM @ Carnow

Collect user research

Gain valuable market insights with integrated research studies, including pricing research, persona research, and brand research surveys.

"Our whole process has become much faster, more organized, and more repeatable."

Peter
PMM @ Mercatus

Don't take our word for it

"Ignition is building a gold standard in go-to-market"
Rich
CEO @ PMA
"Our whole sales team loves the insights they're getting from Ignition"
Peter
Product Marketing @ Mercatus
"Our whole sales team loves the insights they're getting from Ignition"
Alissa
Product Marketing @ Carnow
"Ignition tracks all the important things I need to know about competitors."
Darren
CEO @ Screenspace
"Ignition pays for itself in anxiety meds alone!"
Sandi
Dir. Product Marketing @ Lumos
“Ignition’s made it dead-simple to align PM<>PMM and allowed us to create a scalable end-to-end GTM process for products, features, and campaigns.”
Tamara
VP Product Marketing @ Kajabi
"Ignition has been like a divine intervention!"
Vinesha
Dir. Product @ StoneEagle
"Ignition has quickly become the centerpiece for driving alignment between product and product marketing.”
Christine
Dir. Product Marketing @ MRI Software