GTM Dictionary

The Go-to-Market Dictionary: Evergreen Webinar

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Are you tired of the constant pressure of hosting live webinars? Dealing with scheduling conflicts and technical difficulties can quickly become a headache. Luckily, there's a solution that can save you time and relieve your stress: the evergreen webinar.

Understanding Evergreen Webinars

An evergreen webinar is a pre-recorded presentation that is available to be viewed at any time by anyone. Unlike live webinars, evergreen webinars are not bound by a specific date or time and can be watched on-demand whenever is convenient for the viewer. This flexible approach means that you can engage with your audience regardless of their location or timezone.

What is an Evergreen Webinar?

In simplest terms, an evergreen webinar is a recorded, on-demand webinar that can be watched at any time. This approach frees you from the need to schedule live webinars in order to communicate with your audience. Evergreen webinars can be hosted on your website, social media platforms, or third-party webinar hosting sites. These webinars can be accessed by anyone, anywhere in the world, at any time.

Evergreen webinars are typically recorded ahead of time, allowing you to edit and fine-tune the content to make it as engaging and informative as possible. This means that you can create a high-quality presentation that can be used multiple times with little effort. You can also add interactive elements such as polls, quizzes, and surveys to keep your viewers engaged and to gather valuable feedback.

Benefits of Evergreen Webinars

There are several benefits to using evergreen webinars, including:

  • You can maximize the impact of every webinar by making it available on-demand. This means that your content can continue to generate leads and sales long after the initial presentation.
  • You can reach a wider audience as there are no scheduling constraints. Viewers from all over the world can watch your webinar at a time that suits them, increasing your reach and exposure.
  • You can reduce stress levels associated with hosting live webinars. With evergreen webinars, you don't have to worry about technical glitches or unexpected interruptions during the live presentation.
  • You can use your evergreen webinar as a lead magnet to attract new subscribers to your email list. By offering valuable content in exchange for contact information, you can build a targeted list of potential customers.

Differences Between Live and Evergreen Webinars

There are several key differences between live and evergreen webinars, the most obvious being that with evergreen webinars, there are no live audiences. This means that you don't need to worry about technical problems that might arise during a live presentation. Evergreen webinars are also easier to manage since they don’t require scheduling specific times for each presentation.

Live webinars, on the other hand, allow for quick interactions and can add a sense of excitement and exclusivity to your event. You can answer questions in real-time, provide personalized feedback, and create a community around your brand. Live webinars can also be repurposed into evergreen webinars, allowing you to get the best of both worlds.

In conclusion, evergreen webinars are a powerful tool for businesses looking to engage with their audience, generate leads, and increase sales. By creating high-quality, on-demand content, you can reach a wider audience and build a loyal following of customers and subscribers.

Key Components of a Successful Evergreen Webinar

Now that we know what evergreen webinars are, let's dive into what it takes to create a successful one. Here are the key components:

Compelling Content

The most important aspect of any webinar is compelling content. Your content should be engaging, informative, and relevant to your audience. You don't need to be an expert presenter, but you do need to be confident and enthusiastic about the material you are presenting.

When creating your content, it's important to keep your audience in mind. What are their pain points? What are they looking to learn or achieve? By understanding your audience, you can tailor your content to meet their needs and keep them engaged throughout the webinar.

One way to create compelling content is to use storytelling. Share personal anecdotes or case studies to illustrate your points and make your content more relatable. You can also use data and statistics to back up your claims and make your content more credible.

Effective Marketing Strategy

An effective marketing strategy is key to promoting your evergreen webinar. You need to develop a clear plan for marketing your webinar, including how you will reach your target audience and encourage them to register.

One effective way to market your webinar is through social media platforms. Identify which platforms your target audience uses most frequently and create engaging posts and ads that encourage them to register for your webinar.

Email marketing is another effective way to promote your webinar. Send targeted emails to your existing subscribers and use email automation tools to send reminders and follow-ups to those who have registered.

Paid advertising campaigns can also increase your reach and attract the right audience. Consider using platforms like Google AdWords or Facebook Ads to reach a wider audience and drive registrations.

Seamless Technology Integration

Your webinar should be easy to access and navigate to ensure a positive viewer experience. Make sure your webinar platform is free of technical glitches and is easy to navigate.

Before hosting your evergreen webinar, it's important to test your platform to ensure that it works properly. Consider hosting a test webinar with a small group of people to identify and fix any technical issues.

Choose a platform that allows for customization and integration with your existing marketing automation tools to make your evergreen webinar truly seamless. This will help you automate the registration process and follow-up emails, making it easier to manage and track your leads.

Engaging Presentation Style

Your presentation style is important in keeping your audience engaged throughout the webinar. Use a mix of visual aids, such as slides and videos, to keep the audience interested and cater to different learning styles.

When creating your slides, keep them simple and visually appealing. Use images and graphics to illustrate your points and break up text-heavy slides.

Remember to speak clearly, at a pace that allows viewers to keep up, and use humor or anecdotes to keep the presentation interesting. Encourage audience participation by asking questions and answering their questions throughout the webinar.

By following these key components, you can create a successful evergreen webinar that engages your audience and drives leads for your business.

Creating Your Evergreen Webinar

Choosing the Right Topic

The first step in creating a successful evergreen webinar is to choose a topic that will appeal to your target audience. Research topics relevant to your industry and select the one with the most potential to engage your audience. It's important to consider the pain points of your audience and how your webinar can provide solutions to their problems. You can also look at popular topics in your industry and put your own spin on them to make them unique.

For example, if you are in the fitness industry, you could create a webinar about "10 Simple Exercises You Can Do at Home to Stay Fit." This topic would appeal to people who want to stay fit but don't have access to a gym or expensive equipment.

Developing a Script and Slides

Once you have decided on a topic, the next step is to develop your script and slides. Your script should be engaging, informative and, most importantly, conversational to keep your audience invested in the material. You can start by creating an outline of your main points and then fill in the details. Use simple language and avoid jargon to make it easier for your audience to follow along.

When creating your slides, it's important to keep them visually appealing and easy to read. Use images and graphics to help illustrate key concepts and break up the text. You can also use bullet points to highlight important information. Remember to keep your branding consistent throughout your slides.

Recording and Editing Your Webinar

When you are ready to record your webinar, make sure to test out your equipment beforehand. Ensure that you have good lighting, clear audio, and a stable internet connection. It's also a good idea to do a practice run to make sure everything is working properly.

Once you've finished recording, it's time to edit your webinar. This is where you can remove any mistakes, insert graphics, and add branding. You can also add a call-to-action at the end of your webinar to encourage your audience to take the next step, whether that's signing up for a free trial or purchasing your product.

Setting Up Your Webinar Platform

Choose a platform that will enable you to create, customize, and upload your webinar video easily. There are many platforms available, such as Zoom, WebinarJam, and GoToWebinar. Ensure it has the necessary features such as landing page creation, email automation, and advanced analytics.

Customize your platform with your branding and design elements to make it unique and memorable. This will help you stand out from other webinars and create a consistent brand experience for your audience.

Once you've set up your platform, it's time to promote your webinar. You can use social media, email marketing, and paid advertising to reach your target audience. Make sure to provide valuable information in your promotions to entice people to sign up for your webinar.

By following these steps, you can create a successful evergreen webinar that will provide value to your audience and help you grow your business.

Promoting Your Evergreen Webinar

Building a Landing Page

Your landing page should be a central hub of information about your webinar. Include a compelling headline, a short description of what the webinar covers, when it’s available, and the benefits of watching. Add a registration form to your landing page where interested parties can fill in their details to gain access to the webinar.

Utilizing Email Marketing

Email marketing is a powerful tool for promoting your evergreen webinar. Build a targeted list of interested subscribers and send out email invitations to watch your webinar. Make sure to include clear instructions on how to join the webinar and what to expect.

Leveraging Social Media

Use social media platforms like LinkedIn, Facebook, and Twitter to promote your webinar. Create targeted posts and ads to reach your desired audience. Use relevant hashtags and catchy taglines to grab attention.

Implementing Paid Advertising

Paid advertising campaigns can be an effective way to promote your evergreen webinar. Google Ads and Facebook Ads are just a few of the platforms you can use to advertise your event. Use ad targeting to put your message in front of your ideal audience.


Evergreen webinars are an effective way to engage with your audience and promote your brand without the stress of hosting live webinars. By following the key components outlined in this article, you too can create a successful evergreen webinar that provides value to your audience and generates results for your business. Take the time to plan, prepare, and promote your webinar. With the right approach, an evergreen webinar could be the key to unlocking a new level of success for your business.