GTM Dictionary

The Go-to-Market Dictionary: Native App

If you're looking to launch a new app, understanding the ins and outs of go-to-market strategies is crucial.

In today's world, the use of smartphones and mobile apps is integral to the daily lives of millions of people around the globe. Native apps have become an increasingly popular solution for businesses to deliver their services and engage with their customers. In this article, we'll explore what native apps are, their benefits, how to develop them, and how to monetize and market them to maximize reach and revenue.

Understanding Native Apps

Definition and Key Features

A native app is a software application built specifically for a particular mobile device or platform, such as iOS or Android. Native app development is done using the programming languages and development tools that are native to the platform being targeted. This means that the app is optimized for the device it is running on, which leads to better performance and a smoother user experience.

Native apps offer a wide range of features that make them stand out from other types of mobile apps. For instance, they are faster and more responsive than web apps or hybrid apps. Native apps also have full access to a device's hardware, such as the camera or microphone, making them perfect for creating visually stunning and innovative apps or games. In addition, native apps can take advantage of the device's operating system and user interface, which allows for a more seamless integration with the device's native features and capabilities.

Benefits of Native Apps

The benefits of native apps are numerous. One of the biggest advantages is improved performance and speed. Since native apps are optimized for the device they are running on, they can take full advantage of the device's hardware and operating system, resulting in faster load times and smoother interactions. Native apps also have access to device hardware and features, such as the camera, microphone, and GPS, allowing for more innovative and engaging app experiences.

Another benefit of native apps is the better user experience they provide. Native apps are designed to look and feel like a natural extension of the device they are running on, which can lead to a more intuitive and seamless user experience. In addition, native apps can take advantage of the device's user interface and operating system, which allows for a more consistent and familiar experience for users.

Finally, native apps offer strong security and data protection. Since the app is built specifically for the device it is running on, it can take advantage of the device's security features and protocols to keep user data safe. This is especially important for apps that handle sensitive information, such as banking or healthcare apps.

Examples of Popular Native Apps

The popularity of native apps can be seen in the numerous successful examples on the market today. Examples include:

  • Instagram: A social media app that allows users to share photos and videos with friends and followers. Instagram is known for its visually stunning and user-friendly interface, which has helped it to become one of the most popular social media apps in the world.
  • Uber: A transportation app that connects riders with drivers in their area. Uber has revolutionized the way people think about transportation, and has become a household name in many parts of the world.
  • Netflix: A streaming app that allows users to watch movies and TV shows on their mobile devices. Netflix has become one of the most popular streaming services in the world, and its mobile app is a key part of its success.
  • Pinterest: A social media app that allows users to discover and save ideas for their favorite hobbies, interests, and projects. Pinterest has become a popular destination for people looking for inspiration and ideas, and its mobile app is a big reason why.

These apps have been downloaded millions of times and have helped their respective businesses to grow rapidly. By leveraging the power of native app development, these companies have been able to create engaging and innovative experiences for their users, which has helped them to stand out in a crowded marketplace.

Developing a Native App

Developing a native app can be a daunting task, but it doesn't have to be. With the right team and tools, you can create a beautiful and functional app that your users will love. The key is to choose the right platform, understand the key components of app development, and follow best practices for design and user experience.

Choosing the Right Platform

Choosing the right platform for your native app is a critical decision that can impact its success. There are several factors to consider when making this choice, including:

  • Budget: How much money do you have to invest in app development?
  • Target audience: Who are your users, and what platform(s) do they use?
  • Technical requirements: What technical features do you need, and which platforms support them?

For example, if your target users are primarily iOS users, then it makes sense to prioritize developing an app for that platform first. However, if your budget is limited, you may need to consider alternative platforms or development approaches.

Key Components of Native App Development

Developing a native app requires a team of experts who can work together to create a beautiful and functional product. The key components of native app development include:

  • UI/UX design: Creating a visually appealing and intuitive user interface is critical for engaging users.
  • Programming languages and frameworks: Choosing the right programming languages and frameworks can impact the performance and scalability of your app.
  • Backend systems and databases: Building a robust backend system with a reliable database is essential for storing and managing user data.
  • Testing and quality assurance: Testing your app thoroughly before launch can help you catch and fix bugs and improve overall quality.

Each of these components requires specialized knowledge and skills, which is why it's important to work with a team of experts who can handle each aspect of app development.

Best Practices for Design and User Experience

Designing a great user experience (UX) is critical for keeping users engaged and coming back to your app. Here are some best practices for designing a great UX:

  • Minimalism and simplicity: A simple, uncluttered design can improve usability and make it easier for users to navigate your app.
  • Consistency in design and layout: Consistent design and layout can help users understand and navigate your app more easily.
  • A clear and engaging onboarding experience: A clear and engaging onboarding experience can help users understand how to use your app and get started quickly.
  • Use of animations and micro-interactions: Animations and micro-interactions can add a delightful touch to your app and make it more engaging.

By following these best practices, you can create a native app that not only looks great but also provides a great user experience.

Monetizing Your Native App

Developing a native app requires a significant investment of time, money, and resources. Once you have built your app, it's time to start thinking about how you can monetize it. In this article, we will explore some popular strategies for monetizing native apps that can help you generate revenue and sustain your business in the long run.

In-App Purchases

In-app purchases have become a popular way to monetize native apps. These purchases allow users to buy digital goods or services within the app, which can be used to unlock premium features or content, purchase virtual goods in games, or subscribe to services within the app.

One of the advantages of in-app purchases is that they allow you to offer a free version of your app while still generating revenue. Users can download and use the app for free, but they will need to make an in-app purchase to access certain features or content. This can be an effective way to attract more users to your app and encourage them to try it out.

However, it's essential to ensure that the in-app purchases are reasonably priced and provide real value to the user. Otherwise, users may feel that they are being taken advantage of, which can negatively impact the app's reputation and user retention.

Subscription Models

Another monetization strategy for native apps is the use of subscription models. These can be monthly or yearly subscriptions that give users access to premium features, content, or services within the app.

Subscription models are particularly effective for apps that offer ongoing value to the user, such as news or entertainment apps. Users are willing to pay for access to high-quality content, and subscriptions provide a reliable source of revenue for the app developer.

However, it's crucial to strike a balance between the subscription price and the value provided to the user. If the subscription is too expensive or doesn't offer enough value, users may be reluctant to pay for it, which can impact the app's revenue and growth.

Advertising and Sponsorships

Finally, advertising and sponsorships can also be used to monetize a native app. These can be in the form of banner ads, interstitials, or sponsored content. Careful consideration should be given to the placement of these ads, ensuring they do not impact negatively on the user experience.

Advertising and sponsorships can be an effective way to generate revenue, particularly for apps with a large user base. However, it's essential to ensure that the ads are relevant to the user and do not interfere with the app's functionality or user experience. Otherwise, users may become frustrated and uninstall the app.

In conclusion, there are several strategies for monetizing a native app, including in-app purchases, subscription models, and advertising and sponsorships. The key is to choose the strategy that best aligns with your app's goals and provides real value to the user. By doing so, you can generate revenue and sustain your business in the long run.

Marketing and Promoting Your Native App

App Store Optimization (ASO)

If you want your app to be a success, you need to ensure that potential users can find it when searching for apps on the app store. App store optimization (ASO) involves optimizing your app's metadata with relevant keywords and descriptions to improve its discoverability. This can include optimizing the title, description, and screenshots.

Social Media and Influencer Marketing

Social media marketing is another important factor when it comes to promoting your app. This can include running paid ads, using influencer marketing to reach a wider audience, and creating viral content that can be shared on social media. A strong social media presence can help to raise awareness about your app and drive downloads.

Paid Advertising Strategies

Paid advertising can also be an effective way to promote your app and drive downloads. When using paid advertising, it's important to target the right audience through careful audience segmentation and targeting. This can help to optimize your ad spend and ensure that you're reaching the right people.


The success of a native app depends on careful planning, execution, and promotion. By following the best practices outlined in this article, you can create a native app that delivers a great user experience and drives revenue for your business.