GTM Dictionary

The Go-to-Market Dictionary: WordPress

If you're new to WordPress and looking to launch your website, this go-to-market dictionary is a must-read.

When it comes to website creation, WordPress has established itself as the go-to platform for both novice and advanced users alike. Whether you are an individual establishing a blog or a business looking to build a professional site, WordPress offers limitless possibilities. However, with any new venture comes the need for understanding the basics. In this article, we will explore the ins and outs of WordPress and provide you with the information you need to hit the ground running.

Understanding WordPress: A Brief Overview

WordPress is a powerful and versatile platform that has taken the internet by storm. In this article, we will delve deeper into what WordPress is, its history, and the differences between and

What is WordPress?

WordPress is a free, open-source Content Management System (CMS) that allows users to create and manage websites of all kinds. Whether you want to create a blog, an online store, or a portfolio, WordPress provides a user-friendly interface that makes it accessible to beginners while providing the necessary flexibility for advanced users to customize the platform to their desired specifications.

One of the reasons WordPress is so popular is that it is incredibly easy to use. You don't need to have any coding experience to get started with WordPress. The platform comes with a range of pre-installed themes and plugins that make it easy for anyone to create a professional-looking website in a matter of minutes.

The History of WordPress

WordPress's development began in 2003 as a fork of an earlier project known as b2/cafelog. A group of developers, led by Matt Mullenweg and Mike Little, conceived of an upgraded version of b2/cafelog that grew into what we know as WordPress. Over the years, WordPress has evolved into a robust platform with numerous themes, plugins, and features.

Today, WordPress is used by millions of websites around the world. It has become the go-to choice for bloggers, businesses, and individuals who want to create a website without having to spend a lot of time or money on development. vs.

It is important to distinguish between and as the two are often confused. is an open-source platform that anyone can download, use, and customize. You are responsible for finding a hosting provider and installing the WordPress software to build your site., on the other hand, is a paid service that provides hosting and maintenance for your site, as well as a range of pre-installed plugins and themes. While may be a more convenient option for some users, it does come with some limitations. For example, you may not be able to customize your site as much as you would like, and you will have to pay for additional features.

Overall, WordPress is a powerful platform that can help you create a website that meets your needs. Whether you are a blogger, a business owner, or an individual looking to create an online presence, WordPress has something to offer.

Key WordPress Terminology

WordPress is a popular content management system that powers millions of websites worldwide. If you're new to WordPress, it's important to familiarize yourself with some of the key terminology used in the platform. Below are some of the most important terms you need to know.


Themes are pre-designed templates that dictate the appearance of your website. They control the layout, colors, fonts, and other visual elements of your site. WordPress offers a wide variety of free and premium themes that you can choose from to give your site a unique look and feel. You can also customize your theme to match your brand or personal style.

When selecting a theme, it's important to consider factors such as responsiveness, compatibility with plugins, and ease of customization. You can preview and install themes directly from the WordPress repository or other marketplaces.


Plugins are software add-ons that expand the functionality of your site. They allow you to add new features and capabilities to your WordPress site without having to write any code. WordPress offers an extensive list of free and premium plugins that enable you to enhance your website's performance, security and add unique features for your users.

Plugins can help you with tasks such as search engine optimization, social media integration, e-commerce functionality, and much more. You can install and activate plugins directly from the WordPress dashboard, and many plugins come with their own settings and customization options.


Widgets are small components that add specific features and functionality to your website. They are typically added to sidebars, footers, and other widgetized areas on your website. Widgets can help you display important information such as contact information, social media links, recent posts, and more.

WordPress comes with a variety of built-in widgets, and you can also install third-party widgets from the WordPress repository or other sources. Widgets are easy to use and can be customized to match your site's design and layout.


Shortcodes are a type of code snippet that allows you to add dynamic content to your website. They save you time by letting you insert pre-written code that would otherwise take more time to write out manually. Shortcodes allow you to add features such as buttons, columns, tabs, and more.

WordPress comes with a variety of built-in shortcodes, and you can also install third-party shortcodes from the WordPress repository or other sources. Shortcodes are easy to use and can be added to your content using a simple shortcode syntax.

Gutenberg Editor

The Gutenberg editor is the new default editing tool on WordPress. It provides a block-based interface that makes it easier to create and manage your site's content. Gutenberg comes with numerous interactive blocks that allow you to insert various content types.

Gutenberg is designed to be intuitive and user-friendly, and it offers a range of customization options for each block. You can also create your own custom blocks using HTML, CSS, and JavaScript. Gutenberg is constantly evolving, and new features are being added all the time.

Overall, WordPress is a powerful platform that offers a wide range of features and capabilities. By mastering the key terminology and tools of WordPress, you can create a professional-looking website that meets your unique needs and goals.

Setting Up Your WordPress Website

If you're looking to build a website, WordPress is a great choice. It's easy to use, flexible, and customizable. Here are some steps to follow when setting up your WordPress website:

Choosing a Domain Name

Your domain name is the address of your website. It's like your digital street address. It's important to choose a domain name that's short, memorable, and catchy. You want people to remember your website, so they can come back to it later. Try to incorporate your main keyword in your domain name, as it helps your site's SEO performance. For example, if you're starting a food blog, you could choose a domain name like "".

Selecting a Hosting Provider

Your hosting provider is where your website's files are stored on a server. It's essential to choose a provider that offers reliable service, uptime guarantees, and excellent support. You don't want your website to be down for long periods of time, as it can hurt your traffic and SEO. Some popular hosting providers for WordPress include Bluehost, SiteGround, and WP Engine.

Installing WordPress

The easiest way to install WordPress is by using a one-click installation method provided by your hosting provider. This method is quick and straightforward, and you don't need any technical knowledge. Alternatively, you can download WordPress from the official site and follow the installation instructions. This method is a bit more advanced, but it gives you more control over your website.

Configuring Basic Settings

After installing WordPress, you need to configure your basic settings. This includes setting up your site title and tagline, creating a user profile, adding pages and posts, and selecting your theme and plugins. Your site title and tagline should be descriptive and give visitors an idea of what your site is about. For example, if you're starting a travel blog, your site title could be "Adventures with [Your Name]".

Creating a user profile is important because it allows you to manage your website. You can add new pages and posts, install plugins, and customize your theme. It's essential to choose a strong password and keep it safe.

Adding pages and posts is how you create content for your website. Pages are static, and they're used for information that doesn't change often, like an "About" page or a "Contact" page. Posts are dynamic, and they're used for blog posts or news articles. It's important to create high-quality content that's useful and engaging for your visitors.

Selecting your theme and plugins is how you customize the look and functionality of your website. There are thousands of free and premium themes and plugins available for WordPress. It's important to choose a theme that's responsive, meaning it looks good on all devices, and a plugin that's reliable and secure.

Overall, setting up a WordPress website is easy and straightforward. With a little bit of time and effort, you can create a beautiful and functional website that's perfect for your needs.


WordPress is an excellent platform for creating stunning websites that cater to your specific needs, whatever they may be. With the various resources and tutorials available online, you can quickly get yourself up to speed and start creating an online presence that stands out.