Product Management Dictionary

The Product Management Dictionary: feature request

Learn about the importance of feature requests in product management with our comprehensive guide.

Are you tired of having your products constantly bombarded with feature requests? As a product manager, this is the reality we face. However, with the right tools and techniques, managing feature requests can be a smooth and successful process. In this article, we will explore everything you need to know about feature requests and how to handle them effectively.

Understanding Feature Requests

Feature requests are essentially suggestions made by users, stakeholders, or the development team for improving the product's features, functionality, or capabilities. These requests often come in various forms – from detailed descriptions to vague concepts, making it challenging to evaluate and prioritize them.

Definition of a Feature Request

At its core, a feature request is a proposal from the users or stakeholders to add, modify or remove a certain feature of the product. The request typically includes a description of the problem the proposed feature aims to solve, how it should function, and the desired outcome.

For instance, a user may request the addition of a new feature that allows them to track their daily calorie intake, which would help them achieve their fitness goals. The user may provide details on how they want the feature to function, such as the ability to input their meals and snacks, set calorie goals, and view progress over time.

Importance of Feature Requests in Product Management

Understanding the importance of feature requests is critical because it guides how you handle them. Feature requests provide insight into what your customers need and what enhancements they want in your product. It helps you prioritize your product roadmap and make informed product decisions that keep your users engaged and satisfied.

Feature requests can also help you identify potential issues with your product. For example, if multiple users request a feature that would improve the user experience, it may indicate that there is a usability issue that needs to be addressed.

Furthermore, feature requests can help you stay ahead of the competition. By adding new features and improving existing ones, you can differentiate your product from others in the market and attract new customers.

Common Types of Feature Requests

Feature requests can take many forms, with varying levels of specificity and detail. Some of the most common types include:

  • Bug fixes
  • Minor improvements
  • New feature requests
  • Major feature requests

Bug fixes are requests to correct errors or issues in the product that affect its functionality. These requests are typically straightforward and require immediate attention to ensure that the product is working correctly.

Minor improvements are requests for small changes or enhancements to the product. These requests may include changes to the user interface, adding new options, or improving existing features.

New feature requests are proposals for entirely new features that do not currently exist in the product. These requests typically require significant development effort and may need to be evaluated carefully to determine if they align with the product's overall vision and goals.

Major feature requests are proposals for significant changes or additions to the product. These requests may involve adding entirely new modules or functionalities to the product, and they often require extensive development effort and resources.

Overall, understanding feature requests and how to handle them is critical to successful product management. By listening to your users and prioritizing their needs, you can create a product that meets their expectations and keeps them engaged and satisfied.

The Feature Request Process

Managing feature requests can be a complex process, but with a well-defined process, it can become a seamless experience. In this article, we will explore the feature request process in detail, and provide tips on how to manage it effectively.

Identifying and Collecting Feature Requests

The first step of any feature request management process is to build a system to track, collect, and analyze these requests. You can use a combination of user feedback channels, such as direct emails, surveys, user feedback forms, and social media to identify and collect requests. It is also essential to have a dedicated team to manage and analyze these requests. This team can be composed of product managers, UX designers, and developers.

It is important to note that not all feature requests are created equal. Some requests may be more critical than others, and some may not align with your product vision or goals. Therefore, it is crucial to prioritize these requests.

Prioritizing Feature Requests

Prioritizing feature requests can be difficult since they are all essential in their way. However, using a ranking system such as Moscow prioritization or Kano analysis can be helpful when making decisions about what features to include in your product roadmap. You can also consider customer feedback volume, impact on the user experience, and strategic alignment with company goals when prioritizing features.

It is also important to involve stakeholders in the prioritization process. This can include customers, product managers, UX designers, and developers. By involving stakeholders, you can ensure that all perspectives are considered when making decisions about which features to prioritize.

Evaluating and Analyzing Feature Requests

Before implementing a feature request, it is vital that you evaluate and analyze it. This can help you to understand the request in depth and determine how it will impact your product strategy, timeline, budget, and team resources. Evaluating a feature request also helps you to identify potential risks and roadblocks that may arise during implementation.

One way to evaluate a feature request is to create a business case for it. A business case should outline the potential benefits and drawbacks of implementing the feature, as well as the estimated costs and resources required. By creating a business case, you can make a more informed decision about whether or not to implement the feature.

Implementing and Communicating Feature Requests

Once you have evaluated and approved a feature request, you can begin with the implementation process. Make sure to work closely with the development team, project managers, and UX designers. Communication is also crucial – keep your stakeholders updated on the development, and inform them when the feature is available to them.

It is also important to test the feature thoroughly before releasing it to customers. This can help you to identify and fix any bugs or issues that may arise during implementation.

In conclusion, managing feature requests can be a complex process, but by following a well-defined process, you can make it a seamless experience. By identifying and collecting feature requests, prioritizing them, evaluating and analyzing them, and implementing and communicating them effectively, you can ensure that your product meets the needs of your customers and aligns with your company goals.

Best Practices for Managing Feature Requests

While every product management team has its unique way of handling feature requests, some best practices can make the process more efficient and effective. In this article, we will explore some of these practices in more detail.

Establishing a Clear Feature Request Workflow

Having a clear feature request workflow in place can reduce the time spent on processing requests and minimize confusion. Establishing a workflow will help you move feature requests through the process systematically, from identification to implementation. Make sure all stakeholders understand the workflow and are aware of the timelines for each stage.

For example, the workflow could involve a product manager reviewing the request, followed by a discussion with the development team to determine feasibility and resource allocation. Once approved, the feature can be added to the product roadmap and scheduled for development.

Encouraging Collaboration and Communication

Collaboration and communication between team members and stakeholders can help to ensure that everyone is on the same page. You can use collaboration tools such as Asana, Trello, or Jira to manage and communicate feature requests. Having a transparent and open communication channel can also help to manage expectations about what features are being worked on and when they are available.

Regular meetings or check-ins with stakeholders can also help to ensure that their needs are being addressed and that they are aware of the progress being made. This can help to build trust and foster a sense of collaboration and teamwork.

Balancing Stakeholder Needs and Expectations

It is essential to balance stakeholder needs and expectations when managing feature requests. Ensure that the features you add align with your target audience and keep them engaged, even if that means saying no to some requests. It is also essential to highlight why some requests may not be appropriate in terms of resource allocation and product strategy.

For example, if a feature request would require a significant investment of time and resources but would only benefit a small subset of users, it may not be the best use of those resources. By explaining this to stakeholders, you can help them understand the reasoning behind your decisions and build trust in your product management process.

Tracking and Measuring Feature Request Success

Tracking and measuring the success of feature requests can provide valuable insight into the impact of implementing specific features on user experience, retention, and growth. Metrics to consider include increased user retention rates, increased conversion rates, reduced churn rates, and increased revenue.

By tracking these metrics, you can determine whether the features you have implemented are having the desired impact and adjust your product roadmap and development priorities accordingly. This can help to ensure that you are continually improving your product and meeting the needs of your users.

In conclusion, managing feature requests is an essential part of product management. By establishing a clear workflow, encouraging collaboration and communication, balancing stakeholder needs and expectations, and tracking and measuring feature request success, you can ensure that your product is continually improving and meeting the needs of your users.

Tools and Techniques for Feature Request Management

Popular Product Management Software

Product management software such as Aha, Productboard, and UserVoice can help you manage feature requests and prioritize based on user feedback. These tools provide collaboration, workflow management, and reporting capabilities to make managing feature requests more efficient.

Using Spreadsheets for Feature Request Tracking

If you're looking for a low-cost option for managing feature requests, spreadsheets can be an excellent option. Spreadsheets can help you track features based on priority, track progress, and manage communication. It's crucial to keep these process files organized and easy to access by team members and stakeholders.

Integrating Feature Request Management with Agile Methodologies

Product management teams often use the Agile method to manage software development processes effectively. Integrating feature request management processes with Agile methodologies, such as Scrum or Kanban, can help to manage sprints more effectively. It can also help the development team understand the complexities of managing feature requests.


Managing feature requests can be a complex process for product managers, but it is critical to the success of your product and user satisfaction. Establishing a clear process, prioritizing requests, and effectively analyzing and implementing features can make the process more manageable. With the right tools and best practices in place, you can manage feature requests efficiently and make informed product decisions that keep your users engaged and loyal.