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Product Marketers: It's Time to Escape the Doc and Spreadsheet Trap

As a product marketer, does this sound familiar?

You're drowning in launches, stuck in meetings all day, and barely have time to think strategically. You're the "brain" of the company, but that knowledge is trapped in your head, docs and spreadsheets.

You create beautiful positioning and messaging, but nobody can find or use it. So other teams constantly interrupt you for assets and information. There's no time left to do the strategic work that matters.

"At Ignition, we believe product marketers deserve better tools to capture and distribute their knowledge effectively."

If this is you, you're not alone. In fact, it's the norm for most product marketers today. We're stuck using scattered, generic tools that aren't built for our actual workflows.

But it doesn't have to be this way. At Ignition, we believe product marketers deserve better tools to capture and distribute their knowledge effectively.

The key is to stop being a bottleneck and start enabling teams with what they need, when they need it. Here's how:

  1. Capture customer insights, positioning, and messaging in one place
  2. Turn that knowledge into usable assets (ads, sales collateral, etc)
  3. Automate the creation of those assets so teams can self-serve

This is exactly what we're building at Ignition - the first AI platform designed for product marketing workflows. Our mission is to take product launches, which normally take 90-180 days, and let you plan and execute them in minutes.

Imagine a world where you could:

  • Generate competitive battle cards instantly by dropping in competitor URLs
  • Create a full messaging doc and launch plan in seconds
  • Enable sales with the perfect talk tracks for each persona
  • Equip marketing with on-brand ads and content, generated from your positioning

All by leveraging the customer insights and product knowledge you already have. That's the future we envision.

As product marketers, we have incredibly valuable knowledge and cross-functional visibility. But we get bogged down in low-leverage tasks because we lack the tools to distribute that knowledge efficiently.

It's time to work smarter, not harder. We need to adopt tools and automation so we can focus on the strategic work that really moves the needle.

Docs and spreadsheets served their purpose. But in an age of product-led growth and AI, they simply don't cut it anymore. The most successful product marketing teams will be the ones who leverage technology to enable their organizations at scale.

So ask yourself - is your current way of working sustainable? What would it mean for your career and impact if you could enable teams in a fraction of the time?

That's the vision behind Ignition. We're on a mission to elevate the role of product marketing with AI superpowers. The future is coming - will you be ready?

You can sign up for Ignition here.