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Our co-founder and CTO, Karthik Suresh, talks with Roddy Knowles for the This is Product Management podcast about Go-to-Market strategy.
Listen to our co-founder and CTO, Karthik Suresh, join the This is Product Management podcast, and talk about Go-to-Market strategy, why PMM is an important function to hire for, and why companies need to invest in a high-quality launch process.
Listen to the full interview here
“Sending an email is not a launch. You need a multi-channel approach for introducing products to people. You need to think about how to best position it with respect to competitors. What messaging really appeals to your users?”
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