We’ve put together the ultimate product marketing tech stack to guide you in choosing the absolute best tools out there to meet your team’s needs, fit your budget– and ideally grow with you as you scale.
Product marketers have a complex set of tasks to accomplish and that usually comes along with a complex tech stack; there’s often a specialized tool for each step in the workflow. When evaluating a tech stack, PMMs need to think about not only how well those tools can communicate with one another, but also how they can share information with key collaborators and stakeholders as smoothly as possible.
When looking for the right set of tools for your tech stack, it can often involve digging through a B2B Marketplace for hours. Luckily, we’ve put together the ultimate product marketing tech stack to guide you in choosing the absolute best tools out there to meet your team’s needs, fit your budget– and ideally grow with you as you scale.
Let’s get into it.
Product professionals have different types of research to conduct. There’s competitive or market research– understanding competitors and your place in the market– and customer research and analysis, or understanding customer needs plus analyzing any feedback received from them.
For these tools, you’ll want to consider your resources; not only budget, but how much time you have to dedicate to sifting through and updating key competitive intel or compiling customer insights. To save precious time, you need to automate as much as possible and be able to easily share it with the right teams, like sales, marketing, and customer success.
💡Did you know Ignition offers automatic and affordable competitive intel? That includes news, SEO, reviews, and more to help your teams do their best work (win more deals! retain customers!). The best part? It's super easy to manage even for tiny teams.
💡Did you know? Ignition is also built for customer insights. You can collect user research via surveys or analyze Voice of Customer insights from customer conversations with AI.
Product teams have a lot of collaborating to do across their organizations and it’s vital for smoother release cycles that everyone has access to the information they need– particularly key stakeholders and decision-makers– at the right times.
Without that, release cycles get slowed down as everyone has to be manually updated on plans and progress. And that’s the best-case scenario! At worst, the wrong things get prioritized as decisions get made with incomplete or incorrect information, wasting resources and building frustration across teams. If that builds up enough, it can impact employee satisfaction, leading to higher turnover, and eventually impacting revenue.
💡Did you know Ignition serves as an all-in-one product hub? All of the customer and competitive insights you’ve collected through your research can be translated and prioritized as shareable roadmaps – then those roadmaps can be easily communicated (with full context) to the right teams.
A special note on project management tools: these are what we recommend for teams who are looking for a tool that just does task management. These tools are fantastic for smaller teams who need to coordinate getting things done and see at a glance what’s left or overdue.
For larger teams or those coordinating more complex projects like a go-to-market launch, it’s important to keep in mind the limitations in seats available with these tools– so the need for manual updates on specific tasks or a bigger budget to give everyone a seat– or everything involved with a launch beyond a simple list of tasks.
💡Did you know Ignition was purpose-built for GTM teams, who have more on their minds than a list of tasks to complete? In Ignition, you can actually do the work vs. just keeping track of it.
See how Ignition stacks up against other project management tools like Asana, Monday, and ClickUp.
💡Did you know you can store all of your assets in Ignition so your team has a single source of truth available for all of the latest documents, images, and more they could need?
Marketing and sales teams need their own tools to stay organized and connected with customers and the product people in their organization. Product marketers in particular need tools that will help them stay on top of product plans and easily communicate the necessary aspects of those plans to customer-facing team members.
Customer support needs to know when certain updates are coming in order to help existing customers and also upsell newer customers. Sales needs to know when new updates and products are coming in order to capture new customers. Marketing needs to know all of these things in order to build out campaigns, particularly for GTM launches.
Without ready access to product team updates around timelines– plus the latest approved product images and documentation– collaboration slows way down. Product teams are constantly interrupted with pings on Slack and emails asking for updates, breaking concentration and progress on important deep work. This leads to longer launch cycle times at best and a path to burnout at worst.
💡Did you know Ignition can generate ad copy, descriptions, blog post outlines, and more? It's an instant GTM campaign at the click of a button.
💡Did you know? Ignition has 100% automated Voice-of-Customer analysis! You can upload a CSV of chats, or connect tools like Intercom or Gong to Ignition and it will parse customer conversations with AI, surfacing common feature requests, product strengths and weaknesses, messaging nuggets like common language used, and more.
Working smarter and faster starts with having the best possible tech stack available for your team. We hope this can help you get set up for success.
And if you’d like to lighten your tech stack by tapping into the power of Ignition, we’re always ready to talk!
💡Did you know? Ignition’s best-in-class planning tools are available a-la-carte, so your team can get exactly what you need for the budget you have.
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