Launching a product can be a daunting task, but with the right preparation, it can be an exciting and rewarding experience. One way to help ensure a successful launch is to understand the different launch tiers and the activities typically involved at each level.

Tier 1 launches are the big ones – they require a lot of planning, coordination, and investment. Typically, these are major releases of new products or significant updates to existing ones. To ensure success, you'll want to focus on generating buzz and excitement, leveraging PR and social media, and ensuring a seamless user experience.

Tier 2 launches are still significant, but not as all-encompassing as Tier 1s.
These are generally updates or feature releases that provide significant value to your users. The focus here is on communicating the value of these updates, getting early adopters on board, and ensuring a smooth rollout.

Finally, Tier 3 launches are the smallest and typically involve minor updates or bug fixes. While these launches are not as flashy as Tier 1s, they are still important to keep your product running smoothly and maintain user trust.No matter the tier, each launch requires careful planning, coordination, and execution. By understanding the differences between each tier and focusing on the right activities, you can help ensure a successful launch and drive your product forward.

Good luck! 🚀